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- W1999853815 abstract "Design is commonly regarded as an act of individual creation to which both verbalisation and logical analysis are only peripherally relevant. Based on interview data from a graphic design consultancy, this paper develops an alternative view of design, in which the outputs of individual creativity are progressively negotiated to a mutually satisfactory outcome, first with other designers and subsequently with the client. In this process the ability to articulate verbal meanings associated with visual design, and conversely, to interpret verbal messages in visual terms is a core skill. Viewed in this light, the whole of the design process is directed towards the achievement of a mutually acceptable visual `translation' of the brief, and it is achieved through the medium of lesser translations from the verbal to the visual and back again." @default.
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- W1999853815 date "1998-04-01" @default.
- W1999853815 modified "2023-09-25" @default.
- W1999853815 title "Talking design: negotiating the verbal–visual translation" @default.
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- W1999853815 doi "https://doi.org/10.1016/s0142-694x(97)00027-6" @default.
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