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- W200022178 abstract "This paper explores how the economic crisis is reported by analysing one of themost common conceptual mappings related to the economy: ECONOMY IS ANATURAL PHENOMENON. More specifically, I analyse the use of naturaldisasters, weather and apocalyptic metaphors in press covers together with otherelements such as metonymies, image schemas, colour and cultural aspects. Theaim of this paper is to investigate how all these devices are exploited byjournalists to reflect the economic crisis and to influence their readers. Acognitive-axiological approach has been used to analyse seven covers which areclosely related to the above metaphors out of 51 published in 2008 in TheEconomist, the prestigious business and current affairs magazine. The analysis isstructured according to the theory of cognitive linguistics outlined over the lastthree decades (amongst others see Johnson, 1987; Lakoff, 1987 & 1993; Lakoff& Johnson, 1980; Forceville, 1996 & 2006; Ruiz de Mendoza, 2000; Ungerer,2000; Ruiz de Mendoza & Mairal Uson, 2007), but with some additional findingsfrom other axiological contributions (Krzeszowski, 1993, 1997 & 2004; andFelices Lago, 2006 & 2008)." @default.
- W200022178 created "2016-06-24" @default.
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- W200022178 date "2010-01-01" @default.
- W200022178 modified "2023-09-26" @default.
- W200022178 title "Cognitive devices to communicate the economic crisis: an analysis through covers in The Economist" @default.
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