Matches in SemOpenAlex for { <https://semopenalex.org/work/W2000237635> ?p ?o ?g. }
- W2000237635 endingPage "50" @default.
- W2000237635 startingPage "30" @default.
- W2000237635 abstract "Retention of brand-loyal attendees induces deep commitment to an association meeting and great resistance to other conferences'marketing efforts, thereby contributing to high revenue and market share. This study provides additional information about the path from brand satisfaction to attitudinal brand loyalty (ABL) via brand trust through updated expectation of brand value (UEBV) as a mediator on the brand satisfaction—brand trust path. Also, the study investigates the differential tendencies to ABL by high and low behavioral brand loyalty (BBL) attendees within the conceptual model. According to the structural invariance test across two groups, (a) all paths showed significantly positive signs, (b) UEBV was found to serve as a mediator, and (c) BBL was supported as a moderator except for the brand trust—ABL path. Unexpectedly, low BBL attendees showed a stronger tendency toward the path from brand satisfaction to brand trust than did high BBL attendees. The theoretical and practical implications are discussed." @default.
- W2000237635 created "2016-06-24" @default.
- W2000237635 creator A5055974749 @default.
- W2000237635 creator A5078373055 @default.
- W2000237635 date "2009-02-01" @default.
- W2000237635 modified "2023-09-26" @default.
- W2000237635 title "An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty" @default.
- W2000237635 cites W1482038524 @default.
- W2000237635 cites W1533778282 @default.
- W2000237635 cites W1737484515 @default.
- W2000237635 cites W1967117134 @default.
- W2000237635 cites W1973687016 @default.
- W2000237635 cites W1982858945 @default.
- W2000237635 cites W1986994239 @default.
- W2000237635 cites W1987258130 @default.
- W2000237635 cites W1991623719 @default.
- W2000237635 cites W1991670833 @default.
- W2000237635 cites W1996757241 @default.
- W2000237635 cites W1999517110 @default.
- W2000237635 cites W2010699191 @default.
- W2000237635 cites W2017613618 @default.
- W2000237635 cites W2025926893 @default.
- W2000237635 cites W2029743919 @default.
- W2000237635 cites W2036437125 @default.
- W2000237635 cites W2043618552 @default.
- W2000237635 cites W2047575389 @default.
- W2000237635 cites W2054095862 @default.
- W2000237635 cites W2060855982 @default.
- W2000237635 cites W2062728402 @default.
- W2000237635 cites W2070951272 @default.
- W2000237635 cites W2078789144 @default.
- W2000237635 cites W2097829847 @default.
- W2000237635 cites W2098418305 @default.
- W2000237635 cites W2098530874 @default.
- W2000237635 cites W2100407421 @default.
- W2000237635 cites W2102467277 @default.
- W2000237635 cites W2102900639 @default.
- W2000237635 cites W2115612291 @default.
- W2000237635 cites W2121376676 @default.
- W2000237635 cites W2137247419 @default.
- W2000237635 cites W2157034561 @default.
- W2000237635 cites W2313413255 @default.
- W2000237635 cites W2320379897 @default.
- W2000237635 cites W4230953517 @default.
- W2000237635 cites W4236858414 @default.
- W2000237635 doi "https://doi.org/10.1177/1096348008329652" @default.
- W2000237635 hasPublicationYear "2009" @default.
- W2000237635 type Work @default.
- W2000237635 sameAs 2000237635 @default.
- W2000237635 citedByCount "42" @default.
- W2000237635 countsByYear W20002376352012 @default.
- W2000237635 countsByYear W20002376352013 @default.
- W2000237635 countsByYear W20002376352014 @default.
- W2000237635 countsByYear W20002376352015 @default.
- W2000237635 countsByYear W20002376352016 @default.
- W2000237635 countsByYear W20002376352017 @default.
- W2000237635 countsByYear W20002376352019 @default.
- W2000237635 countsByYear W20002376352020 @default.
- W2000237635 countsByYear W20002376352021 @default.
- W2000237635 countsByYear W20002376352023 @default.
- W2000237635 crossrefType "journal-article" @default.
- W2000237635 hasAuthorship W2000237635A5055974749 @default.
- W2000237635 hasAuthorship W2000237635A5078373055 @default.
- W2000237635 hasConcept C105795698 @default.
- W2000237635 hasConcept C112698675 @default.
- W2000237635 hasConcept C144133560 @default.
- W2000237635 hasConcept C152455256 @default.
- W2000237635 hasConcept C15744967 @default.
- W2000237635 hasConcept C162853370 @default.
- W2000237635 hasConcept C205971072 @default.
- W2000237635 hasConcept C2776967331 @default.
- W2000237635 hasConcept C2780144342 @default.
- W2000237635 hasConcept C33923547 @default.
- W2000237635 hasConcept C57375061 @default.
- W2000237635 hasConcept C71508700 @default.
- W2000237635 hasConcept C77805123 @default.
- W2000237635 hasConcept C82793941 @default.
- W2000237635 hasConcept C93225998 @default.
- W2000237635 hasConceptScore W2000237635C105795698 @default.
- W2000237635 hasConceptScore W2000237635C112698675 @default.
- W2000237635 hasConceptScore W2000237635C144133560 @default.
- W2000237635 hasConceptScore W2000237635C152455256 @default.
- W2000237635 hasConceptScore W2000237635C15744967 @default.
- W2000237635 hasConceptScore W2000237635C162853370 @default.
- W2000237635 hasConceptScore W2000237635C205971072 @default.
- W2000237635 hasConceptScore W2000237635C2776967331 @default.
- W2000237635 hasConceptScore W2000237635C2780144342 @default.
- W2000237635 hasConceptScore W2000237635C33923547 @default.
- W2000237635 hasConceptScore W2000237635C57375061 @default.
- W2000237635 hasConceptScore W2000237635C71508700 @default.
- W2000237635 hasConceptScore W2000237635C77805123 @default.
- W2000237635 hasConceptScore W2000237635C82793941 @default.
- W2000237635 hasConceptScore W2000237635C93225998 @default.
- W2000237635 hasIssue "1" @default.
- W2000237635 hasLocation W20002376351 @default.
- W2000237635 hasOpenAccess W2000237635 @default.
- W2000237635 hasPrimaryLocation W20002376351 @default.
- W2000237635 hasRelatedWork W1966272247 @default.