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• W2000329621 startingPage "234" @default.
• W2000329621 abstract "Several individual, social-setting, and choice-set factors have been shown to be related to satisfaction. This article argues that these factors operate through a set of choice goals. Using panel data on purchasers of consumer electronics, the authors examine how five goals (justifiability, confidence, anticipated regret, evaluation costs, and final negative affect) drive decision and consumption satisfaction, which in turn determine loyalty, product recommendations, and the amount and valence of word of mouth." @default.
• W2000329621 created "2016-06-24" @default.
• W2000329621 creator A5047780355 @default.
• W2000329621 creator A5051585951 @default.
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• W2000329621 date "2007-05-01" @default.
• W2000329621 modified "2023-10-16" @default.
• W2000329621 title "Choice Goal Attainment and Decision and Consumption Satisfaction" @default.
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• W2000329621 doi "https://doi.org/10.1509/jmkr.44.2.234" @default.
• W2000329621 hasPublicationYear "2007" @default.
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