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- W2000357639 abstract "Consumer preferences and information on product choice behaviour can be of significant value in development processes of innovative products or services. Potential providers of location-based services in mobile commerce have to deal with a high uncertainty regarding consumers' acceptance and intensity of use. This paper analyses the applicability of conjoint analysis, a classical technique to identify consumer preferences in multiattribute decision making, to the design of new context sensitive services. The method is evaluated by using a fictitious example of location-based services in a touristic setting. It is concluded that despite methodological and contextual limitations conjoint analysis provides valuable insights into consumers' preferences regarding selected attributes of the specified service." @default.
- W2000357639 created "2016-06-24" @default.
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- W2000357639 date "2005-01-01" @default.
- W2000357639 modified "2023-09-24" @default.
- W2000357639 title "Consumer preferences for location-based service attributes: a conjoint analysis" @default.
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- W2000357639 doi "https://doi.org/10.1504/ijmdm.2005.005963" @default.
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