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- W2000478488 abstract "Abstract Identifying reaction patterns is an important issue inherent in measuring competitive reactions. This study presents a research framework and hypotheses for investigating asymmetric reactions and their determinants at the retail level. Specifically, the research setting is the likelihood of reactions in the Korean retail gasoline markets. The empirical results support several theoretical arguments and provide insights into the determinants of alternative reactions. It is of particular interest to confirm the existence of asymmetric reaction likelihood such as the classic kinked demand curve theory. The results show that each determinant also has a great impact on a specific type of reaction strategy and there exist significant differences in the reaction likelihood due to brands. We present considerations for managerial implications and suggestions for further research." @default.
- W2000478488 created "2016-06-24" @default.
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- W2000478488 date "2004-08-01" @default.
- W2000478488 modified "2023-10-14" @default.
- W2000478488 title "Asymmetric competitive reactions: likelihood and their determinants in retail gasoline markets" @default.
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- W2000478488 doi "https://doi.org/10.1016/s0148-2963(02)00462-9" @default.
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