Matches in SemOpenAlex for { <https://semopenalex.org/work/W2000519146> ?p ?o ?g. }
Showing items 1 to 47 of
47
with 100 items per page.
- W2000519146 endingPage "107" @default.
- W2000519146 startingPage "104" @default.
- W2000519146 abstract "The article deals with an analysis of theoretical approaches concerning the essence of branding and its peculiar features in the services sector. Branding is a logic sequence of management actions aimed at reaching a set goal, a balanced investment approach to creating a brand essence and related with it communications (internal and external ones) and it subsequently promotes increases in profitability and value of brand being an asset. On the basis of the conducted research the mechanism is developed and the stages of brand forming (Competitive Brands Analysis; Developing the Concept of Brand Positioning; Developing Brand Strategies; Brand Image Forming; Forming Brand Identification; Forming Loyalty of Consumers to the Brand) and development grounded in the specified field." @default.
- W2000519146 created "2016-06-24" @default.
- W2000519146 creator A5014472597 @default.
- W2000519146 date "2014-04-14" @default.
- W2000519146 modified "2023-10-14" @default.
- W2000519146 title "Mechanism of Brand Forming and Development in the Services Sector" @default.
- W2000519146 doi "https://doi.org/10.15550/asj.2014.05.104" @default.
- W2000519146 hasPublicationYear "2014" @default.
- W2000519146 type Work @default.
- W2000519146 sameAs 2000519146 @default.
- W2000519146 citedByCount "0" @default.
- W2000519146 crossrefType "journal-article" @default.
- W2000519146 hasAuthorship W2000519146A5014472597 @default.
- W2000519146 hasBestOaLocation W20005191461 @default.
- W2000519146 hasConcept C111472728 @default.
- W2000519146 hasConcept C138885662 @default.
- W2000519146 hasConcept C144133560 @default.
- W2000519146 hasConcept C195094911 @default.
- W2000519146 hasConcept C40700 @default.
- W2000519146 hasConcept C89611455 @default.
- W2000519146 hasConceptScore W2000519146C111472728 @default.
- W2000519146 hasConceptScore W2000519146C138885662 @default.
- W2000519146 hasConceptScore W2000519146C144133560 @default.
- W2000519146 hasConceptScore W2000519146C195094911 @default.
- W2000519146 hasConceptScore W2000519146C40700 @default.
- W2000519146 hasConceptScore W2000519146C89611455 @default.
- W2000519146 hasIssue "5" @default.
- W2000519146 hasLocation W20005191461 @default.
- W2000519146 hasOpenAccess W2000519146 @default.
- W2000519146 hasPrimaryLocation W20005191461 @default.
- W2000519146 hasRelatedWork W2349606488 @default.
- W2000519146 hasRelatedWork W2357414175 @default.
- W2000519146 hasRelatedWork W2379476845 @default.
- W2000519146 hasRelatedWork W2383294645 @default.
- W2000519146 hasRelatedWork W2389736550 @default.
- W2000519146 hasRelatedWork W2617729976 @default.
- W2000519146 hasRelatedWork W2938608961 @default.
- W2000519146 hasRelatedWork W3168654091 @default.
- W2000519146 hasRelatedWork W4366813499 @default.
- W2000519146 hasRelatedWork W2246351597 @default.
- W2000519146 hasVolume "2014" @default.
- W2000519146 isParatext "false" @default.
- W2000519146 isRetracted "false" @default.
- W2000519146 magId "2000519146" @default.
- W2000519146 workType "article" @default.