Matches in SemOpenAlex for { <https://semopenalex.org/work/W2000528599> ?p ?o ?g. }
Showing items 1 to 92 of
92
with 100 items per page.
- W2000528599 endingPage "141" @default.
- W2000528599 startingPage "133" @default.
- W2000528599 abstract "Multi‐branded product platforms represent a concurrently promising and challenging strategy to companies striving to get beyond possible economies of scale and scope within a single organization and brand. The strategic aim of multi‐branded platform development is to create financial synergies by combining assets across several brands and product programmes. This research is based on a longitudinal field study using a clinical research approach in a global multi‐product, multi‐branded industrial group. Findings from the study explore two opposite forces counteracting the purpose of multi‐branded platforms: the development of common product architecture, and product differentiation. The major challenge is that these two forces possess opposite characteristics, but they need to be handled jointly and concurrently in order to realize intended synergies." @default.
- W2000528599 created "2016-06-24" @default.
- W2000528599 creator A5041034518 @default.
- W2000528599 creator A5085438198 @default.
- W2000528599 date "2007-05-16" @default.
- W2000528599 modified "2023-10-10" @default.
- W2000528599 title "Counteracting Forces in Multi-branded Product Platform Development" @default.
- W2000528599 cites W1555896343 @default.
- W2000528599 cites W1994576789 @default.
- W2000528599 cites W2010598419 @default.
- W2000528599 cites W2042425292 @default.
- W2000528599 cites W2070162009 @default.
- W2000528599 cites W2084661318 @default.
- W2000528599 cites W2092881839 @default.
- W2000528599 cites W2095561982 @default.
- W2000528599 cites W2099670044 @default.
- W2000528599 cites W2157529894 @default.
- W2000528599 cites W222357772 @default.
- W2000528599 cites W3123397884 @default.
- W2000528599 cites W3123427336 @default.
- W2000528599 cites W4255664813 @default.
- W2000528599 doi "https://doi.org/10.1111/j.1467-8691.2007.00432.x" @default.
- W2000528599 hasPublicationYear "2007" @default.
- W2000528599 type Work @default.
- W2000528599 sameAs 2000528599 @default.
- W2000528599 citedByCount "31" @default.
- W2000528599 countsByYear W20005285992012 @default.
- W2000528599 countsByYear W20005285992013 @default.
- W2000528599 countsByYear W20005285992014 @default.
- W2000528599 countsByYear W20005285992015 @default.
- W2000528599 countsByYear W20005285992017 @default.
- W2000528599 countsByYear W20005285992018 @default.
- W2000528599 countsByYear W20005285992020 @default.
- W2000528599 countsByYear W20005285992021 @default.
- W2000528599 countsByYear W20005285992022 @default.
- W2000528599 countsByYear W20005285992023 @default.
- W2000528599 crossrefType "journal-article" @default.
- W2000528599 hasAuthorship W2000528599A5041034518 @default.
- W2000528599 hasAuthorship W2000528599A5085438198 @default.
- W2000528599 hasConcept C10138342 @default.
- W2000528599 hasConcept C121332964 @default.
- W2000528599 hasConcept C144133560 @default.
- W2000528599 hasConcept C162853370 @default.
- W2000528599 hasConcept C182306322 @default.
- W2000528599 hasConcept C19351080 @default.
- W2000528599 hasConcept C195094911 @default.
- W2000528599 hasConcept C199360897 @default.
- W2000528599 hasConcept C2524010 @default.
- W2000528599 hasConcept C2778012447 @default.
- W2000528599 hasConcept C2778755073 @default.
- W2000528599 hasConcept C33923547 @default.
- W2000528599 hasConcept C40700 @default.
- W2000528599 hasConcept C41008148 @default.
- W2000528599 hasConcept C62520636 @default.
- W2000528599 hasConcept C90673727 @default.
- W2000528599 hasConceptScore W2000528599C10138342 @default.
- W2000528599 hasConceptScore W2000528599C121332964 @default.
- W2000528599 hasConceptScore W2000528599C144133560 @default.
- W2000528599 hasConceptScore W2000528599C162853370 @default.
- W2000528599 hasConceptScore W2000528599C182306322 @default.
- W2000528599 hasConceptScore W2000528599C19351080 @default.
- W2000528599 hasConceptScore W2000528599C195094911 @default.
- W2000528599 hasConceptScore W2000528599C199360897 @default.
- W2000528599 hasConceptScore W2000528599C2524010 @default.
- W2000528599 hasConceptScore W2000528599C2778012447 @default.
- W2000528599 hasConceptScore W2000528599C2778755073 @default.
- W2000528599 hasConceptScore W2000528599C33923547 @default.
- W2000528599 hasConceptScore W2000528599C40700 @default.
- W2000528599 hasConceptScore W2000528599C41008148 @default.
- W2000528599 hasConceptScore W2000528599C62520636 @default.
- W2000528599 hasConceptScore W2000528599C90673727 @default.
- W2000528599 hasIssue "2" @default.
- W2000528599 hasLocation W20005285991 @default.
- W2000528599 hasOpenAccess W2000528599 @default.
- W2000528599 hasPrimaryLocation W20005285991 @default.
- W2000528599 hasRelatedWork W178231042 @default.
- W2000528599 hasRelatedWork W1932132538 @default.
- W2000528599 hasRelatedWork W2075685380 @default.
- W2000528599 hasRelatedWork W2140661267 @default.
- W2000528599 hasRelatedWork W2360028903 @default.
- W2000528599 hasRelatedWork W2366083136 @default.
- W2000528599 hasRelatedWork W2387622493 @default.
- W2000528599 hasRelatedWork W2388991190 @default.
- W2000528599 hasRelatedWork W4280543773 @default.
- W2000528599 hasRelatedWork W2021311095 @default.
- W2000528599 hasVolume "16" @default.
- W2000528599 isParatext "false" @default.
- W2000528599 isRetracted "false" @default.
- W2000528599 magId "2000528599" @default.
- W2000528599 workType "article" @default.