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- W2000616195 abstract "Purpose/RelevanceThe purpose of this workshop is to enable the attendee to understand and identify critical issues in building an online presence free of harmful information that can help build the provider’s practice and protect it against harmful or fraudulent claims.Target AudiencePediatric ophthalmologists, practice administrators, anyone who does anything online.Current PracticeMany doctors and practices have a website, but few are actively managing their online persona and presence. Services like Yelp, Health Grades, AVVO, Health Tap, Facebook, Twitter and many more can help your practice or hurt it. Often the physician feels helpless to manage this aspect of practice, yet never has it been more important as a first impression to your new patients and in interaction with your current patients.Best PracticeCurrently, physicians are not doing a good job, or in many cases, any job of monitoring their online reviews and reputation. This workshop will help the attendee to understand how online media can help build their practice and protect against bad reviews or negative comments. Participants will be taught how to edit their personas on the websites most commonly used by parents and patients. Strategies for protecting the participant’s online identity will be given.Expected OutcomesAttendees will be able to immediately change how the person and the practice are perceived online, and how to build a positive presence. The participant will also have an armamentarium to combat negative reviews and help protect his or her online reputation.FormatInteractive didactic lecture with audience polling/quiz, presentation by experienced physicians who have successfully built online reputations. Sepcific examples will be used. Participants will be encouraged to bring their laptops/tablets to directly apply the didactic knowledge to better their own online image.SummaryPhysicians are frequently reviewed at websites such as healthgrades.com, vitals.com, angieslist.com, avvo.com, facebook.com, twitter.com and many more. Most physicians are not doing enough to protect their online identity, some are doing nothing at all. Online media will be reviewed with emphasis on how to develop and uphold your online persona and how to protect your reputation. Purpose/RelevanceThe purpose of this workshop is to enable the attendee to understand and identify critical issues in building an online presence free of harmful information that can help build the provider’s practice and protect it against harmful or fraudulent claims. The purpose of this workshop is to enable the attendee to understand and identify critical issues in building an online presence free of harmful information that can help build the provider’s practice and protect it against harmful or fraudulent claims. Target AudiencePediatric ophthalmologists, practice administrators, anyone who does anything online. Pediatric ophthalmologists, practice administrators, anyone who does anything online. Current PracticeMany doctors and practices have a website, but few are actively managing their online persona and presence. Services like Yelp, Health Grades, AVVO, Health Tap, Facebook, Twitter and many more can help your practice or hurt it. Often the physician feels helpless to manage this aspect of practice, yet never has it been more important as a first impression to your new patients and in interaction with your current patients. Many doctors and practices have a website, but few are actively managing their online persona and presence. Services like Yelp, Health Grades, AVVO, Health Tap, Facebook, Twitter and many more can help your practice or hurt it. Often the physician feels helpless to manage this aspect of practice, yet never has it been more important as a first impression to your new patients and in interaction with your current patients. Best PracticeCurrently, physicians are not doing a good job, or in many cases, any job of monitoring their online reviews and reputation. This workshop will help the attendee to understand how online media can help build their practice and protect against bad reviews or negative comments. Participants will be taught how to edit their personas on the websites most commonly used by parents and patients. Strategies for protecting the participant’s online identity will be given. Currently, physicians are not doing a good job, or in many cases, any job of monitoring their online reviews and reputation. This workshop will help the attendee to understand how online media can help build their practice and protect against bad reviews or negative comments. Participants will be taught how to edit their personas on the websites most commonly used by parents and patients. Strategies for protecting the participant’s online identity will be given. Expected OutcomesAttendees will be able to immediately change how the person and the practice are perceived online, and how to build a positive presence. The participant will also have an armamentarium to combat negative reviews and help protect his or her online reputation. Attendees will be able to immediately change how the person and the practice are perceived online, and how to build a positive presence. The participant will also have an armamentarium to combat negative reviews and help protect his or her online reputation. FormatInteractive didactic lecture with audience polling/quiz, presentation by experienced physicians who have successfully built online reputations. Sepcific examples will be used. Participants will be encouraged to bring their laptops/tablets to directly apply the didactic knowledge to better their own online image. Interactive didactic lecture with audience polling/quiz, presentation by experienced physicians who have successfully built online reputations. Sepcific examples will be used. Participants will be encouraged to bring their laptops/tablets to directly apply the didactic knowledge to better their own online image. SummaryPhysicians are frequently reviewed at websites such as healthgrades.com, vitals.com, angieslist.com, avvo.com, facebook.com, twitter.com and many more. Most physicians are not doing enough to protect their online identity, some are doing nothing at all. Online media will be reviewed with emphasis on how to develop and uphold your online persona and how to protect your reputation. Physicians are frequently reviewed at websites such as healthgrades.com, vitals.com, angieslist.com, avvo.com, facebook.com, twitter.com and many more. Most physicians are not doing enough to protect their online identity, some are doing nothing at all. Online media will be reviewed with emphasis on how to develop and uphold your online persona and how to protect your reputation." @default.
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- W2000616195 date "2013-02-01" @default.
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- W2000616195 title "Protecting your online image" @default.
- W2000616195 doi "https://doi.org/10.1016/j.jaapos.2012.12.129" @default.
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