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• W2000660507 abstract "Reports on a cross‐cultural study of retail bargaining behaviour between American and Chinese customers. The framework of the Fishbein behavioural intention model is applied to the retail bargaining setting, and bargaining style is treated as an action “caused” by bargaining intention, which is in turn affected by the subjective norm and bargaining attitude. The respondents were 100 American and 100 Chinese Singaporean customers. The findings of this study suggest that the Fishbein behavioural intention model can be used to explain the retail bargaining behaviour of both American and Chinese customers. The study also found that Chinese people have a higher level of bargaining intention and a more competitive bargaining style than the Americans, although the bargaining attitudes and subjective norms of the two groups do not differ." @default.
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• W2000660507 date "2000-02-01" @default.
• W2000660507 modified "2023-10-16" @default.
• W2000660507 title "Retail bargaining behaviour of American and Chinese customers" @default.
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• W2000660507 doi "https://doi.org/10.1108/03090560010306287" @default.
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