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• W2000734132 abstract "Marketing is based on the establishment and maintenance of continuous relations between buyer and salesman as a source of mutual benefits. Nevertheless, perceptions of the benefits of these relations can vary to a great extent based on the type of client. The purpose of this article is to characterize groups of retail customers based on their perceptions of the benefits and costs derived from their relations with retailers. As a result of cluster analysis, we obtained a typology of consumers that differ significantly in their perceptions of relational benefits and of other retailer characteristics (e.g., store's information and communication technologies, perceived value, service quality and loyalty)." @default.
• W2000734132 created "2016-06-24" @default.
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• W2000734132 date "2009-07-01" @default.
• W2000734132 modified "2023-09-23" @default.
• W2000734132 title "Retail Customer Segmentation Based on Relational Benefits" @default.
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• W2000734132 doi "https://doi.org/10.1080/15332660902991197" @default.
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