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- W2000739570 abstract "The competitive environment for educational institutions is changing. In this environment, community colleges and private universities may be ill equipped to achieve their respective missions. This article introduces a concept from for-profit business strategy to higher education planners. The changing competitive environment of higher education has created an opportunity for the development of strategic alliances among organizations that have previously been competitors. Strategic alliances based on cooperation between individual institutions of higher education can allow these institutions to be more successful in a highly profitable market in which neither institution could compete separately. This article reviews the relevant literature on community colleges and private universities, and applies principles of strategic management to the current college and university environment. The student body in higher education institutions is markedly different today than 30 years ago. Students today are as likely to have a career, a home, and a family as a fraternity and a dorm room. The expanding number of nontraditional students has created a demand for higher education that is geared toward nontraditional needs. A competition response alliance between a community college and a nearby private university can solve the problems of the incomplete education that is currently available to the nontraditional student. Private universities have the flexibility to offer a specialized program of study at a premium price, while community colleges are better able to offer low-cost services to a large group of students. Pursuing such an alliance is highly beneficial for both the community college and the private university. Competition response alliances can allow community colleges and private universities to attract higher education consumers that would otherwise be forced to choose between adversely altering their lives and forgoing the pursuit of a bachelor s degree. This cooperation would allow both types of institution to achieve many of their goals and better serve society." @default.
- W2000739570 created "2016-06-24" @default.
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- W2000739570 date "2002-04-01" @default.
- W2000739570 modified "2023-10-14" @default.
- W2000739570 title "PRIVATE UNIVERSITY AND COMMUNITY COLLEGE STRATEGIC ALLIANCES: THE CASE FOR COOPERATION" @default.
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- W2000739570 doi "https://doi.org/10.1080/106689202753546493" @default.
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