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- W2000760422 abstract "Significant, favorable attitudinal response toward both the brand and ad were observed at the first exposure in a laboratory experiment on the effects of repeated exposure to television advertisements. At higher levels of repetition, lower, although still positive, ratings were obtained. Response was significantly mediated by prior brand attitude. Mean differences in attitude toward the brand and ad were only partially accounted for by changes in brand perception." @default.
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- W2000760422 date "1979-01-01" @default.
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- W2000760422 title "Repetition and attitudinal discrepancy effects on the affective response to television advertising" @default.
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- W2000760422 doi "https://doi.org/10.1016/0148-2963(79)90027-4" @default.
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