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- W2000799984 abstract "ABSTRACT Starting from a modified version of the Cavusgil and Zou (1994) theoretical framework, in which the level of internationalization of online Small and Medium Enterprises (SMEs) is considered as an aggregated indicator of the export marketing strategy and a measurement of export performance, this paper investigates the influence of a series of internal and external factors on the internationalization of online SMEs. It expands the empirical framework used by Luo et al. (2005) in an attempt to explain the internationalization of online SMEs by integrating both organizational and market factors, thus improving the explanatory power of internationalization models, and enhancing their applicability for professionals." @default.
- W2000799984 created "2016-06-24" @default.
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- W2000799984 date "2008-04-21" @default.
- W2000799984 modified "2023-09-24" @default.
- W2000799984 title "The Internationalization Process of Online SMEs in the U.K., U.S. and Australia" @default.
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- W2000799984 doi "https://doi.org/10.1080/10599230801971267" @default.
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