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- W2000895557 abstract "ABSTRACT There are many issues which need to be considered when businesses decide to internationalise their operations. One of the issues is the choice of export channels. The choice of export channels has a decisive impact on a firm's international marketing program. Export channel decisions are well researched in many countries However little attention has been made to investigate the choice of export channels by New Zealand international marketers This study examines the factors influencing the choice of export channels of 115 New Zealand firms conducting business with Taiwan. The results suggest that marketer's choice of export channels is influenced by the host market's business system, market size of the industry in the host market, and the degree of produce differentiation. The host market's business system is revealed for the first time to be a factor influencing the choice of export channels." @default.
- W2000895557 created "2016-06-24" @default.
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- W2000895557 date "2002-01-09" @default.
- W2000895557 modified "2023-10-09" @default.
- W2000895557 title "Determination of Export Channel Strategies–The Experience of New Zealand Firms" @default.
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- W2000895557 doi "https://doi.org/10.1300/j098v03n03_03" @default.
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