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- W2000993653 abstract "ABSTRACTThe pharmaceutical industry is undergoing major restructuring via horizontal and vertical alliances. Shifts in marketing strategies and tactics are taking place. The pharmaceutical industry is making the transition from a product-oriented, cost-plus industry to an industry focused on customers' needs and outcomes assessment. This article discusses the significant changes in the industry's environment, structure, strategies, and marketing mix as this transition continues to evolve." @default.
- W2000993653 created "2016-06-24" @default.
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- W2000993653 date "1997-01-01" @default.
- W2000993653 modified "2023-09-25" @default.
- W2000993653 title "Pharmaceutical Marketing in Transition" @default.
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- W2000993653 doi "https://doi.org/10.3109/j058v11n04_02" @default.
- W2000993653 hasPublicationYear "1997" @default.
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