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- W2001056387 abstract "This article extends the notion of political CSR by examining how the practice and meaning of CSR are shaped through interactions between NGOs and corporate actors. Focusing on the evolution of coffee sustainability standards, we argue that political CSR can be understood as the process of challenging and defending “value regimes”, which align and stabilize viable configurations of cultural values, business models, and governance structures. Specifically, we show how the growth aspirations of challenger NGOs interact with strategies of corporate actors, under selection pressure from value regimes. In the coffee case, this process moved from initial confrontation to increasing interaction, integration and mutual transformation of challengers’ projects and mainstream value regimes. The findings suggest a dialectic process of endogenous change as value regimes assimilate and transform new practices and discourse. The results contribute to a more systemic understanding of political CSR, and inform debates on sustainability transitions and field transformation." @default.
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- W2001056387 date "2014-01-01" @default.
- W2001056387 modified "2023-09-27" @default.
- W2001056387 title "Political Dynamics of Sustainable Coffee and Contested Value Regimes" @default.
- W2001056387 doi "https://doi.org/10.5465/ambpp.2014.281" @default.
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