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• W2001097647 abstract "Highlights► Investigation of stakeholder attitudes toward athletic department behavioral congruency with university core values. ► Findings revealed perceived lack of congruency between athletic department behavior and institutional core values. ► Implications include the potential justification for separate academic and athletic brand images. ► Implications further propose an increase in core value advertisement and ownership for brand insulation." @default.
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• W2001097647 date "2012-10-01" @default.
• W2001097647 modified "2023-09-27" @default.
• W2001097647 title "Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency" @default.
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• W2001097647 doi "https://doi.org/10.1016/j.smr.2012.02.001" @default.
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