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- W2001188918 abstract "Few dispute the value that a brand brings to a hotel property, but questions remain regarding exactly how the brand creates guest loyalty and how it creates value. Over the past twenty-five years, a brand flag has become an essential element of arranging a hotel development deal. Because of this, researchers have examined how brands influence top- and bottom-line revenues and overall asset value. Moreover, the effect of the brand on customer satisfaction seems to be affected by the brand’s franchising strategy." @default.
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- W2001188918 date "2009-12-18" @default.
- W2001188918 modified "2023-09-30" @default.
- W2001188918 title "Hotel Brand Strategy" @default.
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- W2001188918 doi "https://doi.org/10.1177/1938965509352286" @default.
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