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- W2002088586 abstract "Abstract This paper examines the use of industrial design expertise in New Zealand product manufacturing organizations. The results of a survey of 66 organizations, which manufacture products at the industrial design end of the product design spectrum, indicate that usage is positively associated with organization size and the extent of networking with design-related organizations. The usage of industrial design expertise was not found to be associated with strategic orientation, design performance, or turnover growth." @default.
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- W2002088586 modified "2023-09-27" @default.
- W2002088586 title "Industrial design utilization in New Zealand firms" @default.
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- W2002088586 doi "https://doi.org/10.1016/0142-694x(95)00004-b" @default.
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