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- W2002114307 abstract "We present a method for mining the intelligence of advertisers to detect product similarities and generate accurate recommendations. In contrast to conventional recommendation algorithms, our approach is completely automated and relies solely on publicly available data, namely, the linking of advertisements with Web content. We present a general framework for leveraging linked advertisements to detect object similarity, and provide experimental evidence that the approach yields useful product recommendations." @default.
- W2002114307 created "2016-06-24" @default.
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- W2002114307 date "2008-08-24" @default.
- W2002114307 modified "2023-09-26" @default.
- W2002114307 title "Sponsored ad-based similarity" @default.
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- W2002114307 doi "https://doi.org/10.1145/1517472.1517479" @default.
- W2002114307 hasPublicationYear "2008" @default.
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