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- W2002173628 abstract "From a semiological scrutiny a comparison is made between an article ofprimary scientific communication (between peers) (Science, 21/03/2003, p. 1989- 1902) and an article of secondary communication (scientific journal) (Ciencia Hoje,May 2003, p. 12-13). The primary article (scientific paper) analyses, based on principles of the information theory, the correlation between the degree of uncertainty in the occurrence of reward and the recordedlevel of the activity of the dopamine neurons in macaques, after visual stimuli exhibited in a television set. Hjelmslev's concept of denotative and connotative semiotics is applied in the transit from primary (scientific) to secondary (public) communication to disclose elements of ideology brought by rhetoric added to the primary article by the article of scientific divulgation." @default.
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- W2002173628 date "2005-03-08" @default.
- W2002173628 modified "2023-09-23" @default.
- W2002173628 title "Caminho das pedras: a difícil arte de comunicar a ciência para o público" @default.
- W2002173628 doi "https://doi.org/10.15603/2175-7755/cs.v26n43p9-27" @default.
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