FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2002428183> ?p ?o ?g. }

• W2002428183 endingPage "242" @default.
• W2002428183 startingPage "225" @default.
• W2002428183 abstract "English has come to be widely used for the specific purpose of advertising to reach international target groups in various countries. However, few studies to date have investigated the use – and effects of – English in advertising in Eastern European countries. This study investigated the effect of English in advertisements from Polish glossy magazines on their audience, young educated Polish women. Respondents evaluated different versions of six product advertisements: either the original ads in English or the same ads translated into Polish. Perceptions of the product/brand image and attitudes towards the ad, as well as purchasing intentions and degrees of comprehension, were measured in a written questionnaire. Respondents presented with the English ads did not evaluate the product/brand image or the ad significantly differently than respondents who saw the Polish ads. Similarly, the use of English (versus Polish) did not bring about a significant difference in purchasing intentions, and led to only few statistically significant differences in comprehension. It can be concluded that claims in the literature about the positive effects of using English in product advertising were not borne out, and that the use of English led to few comprehension problems for the intended (non-native) target group. The findings are relevant for teaching English for Business Purposes to present and future business communication specialists and marketing practitioners, and, in general, can promote students’ awareness of how English is used for business in the world around them." @default.
• W2002428183 created "2016-06-24" @default.
• W2002428183 creator A5012511547 @default.
• W2002428183 creator A5023946930 @default.
• W2002428183 creator A5056165665 @default.
• W2002428183 date "2010-10-01" @default.
• W2002428183 modified "2023-10-05" @default.
• W2002428183 title "The effects of the use of English in Polish product advertisements: Implications for English for business purposes" @default.
• W2002428183 cites W1968684163 @default.
• W2002428183 cites W2000693076 @default.
• W2002428183 cites W2004605523 @default.
• W2002428183 cites W2007249018 @default.
• W2002428183 cites W2023226589 @default.
• W2002428183 cites W2026088406 @default.
• W2002428183 cites W2034503711 @default.
• W2002428183 cites W2049903337 @default.
• W2002428183 cites W2055841620 @default.
• W2002428183 cites W2076146784 @default.
• W2002428183 cites W2082913429 @default.
• W2002428183 cites W2087873615 @default.
• W2002428183 cites W2095332595 @default.
• W2002428183 cites W2096802621 @default.
• W2002428183 cites W2100163258 @default.
• W2002428183 cites W2103967044 @default.
• W2002428183 cites W2115443327 @default.
• W2002428183 cites W2125605186 @default.
• W2002428183 cites W2144805207 @default.
• W2002428183 cites W2153558941 @default.
• W2002428183 cites W2159543133 @default.
• W2002428183 cites W2325846995 @default.
• W2002428183 doi "https://doi.org/10.1016/j.esp.2010.06.003" @default.
• W2002428183 hasPublicationYear "2010" @default.
• W2002428183 type Work @default.
• W2002428183 sameAs 2002428183 @default.
• W2002428183 citedByCount "34" @default.
• W2002428183 countsByYear W20024281832012 @default.
• W2002428183 countsByYear W20024281832013 @default.
• W2002428183 countsByYear W20024281832014 @default.
• W2002428183 countsByYear W20024281832015 @default.
• W2002428183 countsByYear W20024281832016 @default.
• W2002428183 countsByYear W20024281832017 @default.
• W2002428183 countsByYear W20024281832018 @default.
• W2002428183 countsByYear W20024281832019 @default.
• W2002428183 countsByYear W20024281832021 @default.
• W2002428183 countsByYear W20024281832022 @default.
• W2002428183 countsByYear W20024281832023 @default.
• W2002428183 crossrefType "journal-article" @default.
• W2002428183 hasAuthorship W2002428183A5012511547 @default.
• W2002428183 hasAuthorship W2002428183A5023946930 @default.
• W2002428183 hasAuthorship W2002428183A5056165665 @default.
• W2002428183 hasConcept C112698675 @default.
• W2002428183 hasConcept C138885662 @default.
• W2002428183 hasConcept C144133560 @default.
• W2002428183 hasConcept C145420912 @default.
• W2002428183 hasConcept C15744967 @default.
• W2002428183 hasConcept C162853370 @default.
• W2002428183 hasConcept C169760540 @default.
• W2002428183 hasConcept C2524010 @default.
• W2002428183 hasConcept C26760741 @default.
• W2002428183 hasConcept C2777735833 @default.
• W2002428183 hasConcept C2778813691 @default.
• W2002428183 hasConcept C33923547 @default.
• W2002428183 hasConcept C41895202 @default.
• W2002428183 hasConcept C511192102 @default.
• W2002428183 hasConcept C90673727 @default.
• W2002428183 hasConceptScore W2002428183C112698675 @default.
• W2002428183 hasConceptScore W2002428183C138885662 @default.
• W2002428183 hasConceptScore W2002428183C144133560 @default.
• W2002428183 hasConceptScore W2002428183C145420912 @default.
• W2002428183 hasConceptScore W2002428183C15744967 @default.
• W2002428183 hasConceptScore W2002428183C162853370 @default.
• W2002428183 hasConceptScore W2002428183C169760540 @default.
• W2002428183 hasConceptScore W2002428183C2524010 @default.
• W2002428183 hasConceptScore W2002428183C26760741 @default.
• W2002428183 hasConceptScore W2002428183C2777735833 @default.
• W2002428183 hasConceptScore W2002428183C2778813691 @default.
• W2002428183 hasConceptScore W2002428183C33923547 @default.
• W2002428183 hasConceptScore W2002428183C41895202 @default.
• W2002428183 hasConceptScore W2002428183C511192102 @default.
• W2002428183 hasConceptScore W2002428183C90673727 @default.
• W2002428183 hasIssue "4" @default.
• W2002428183 hasLocation W20024281831 @default.
• W2002428183 hasOpenAccess W2002428183 @default.
• W2002428183 hasPrimaryLocation W20024281831 @default.
• W2002428183 hasRelatedWork W1979564835 @default.
• W2002428183 hasRelatedWork W2000050347 @default.
• W2002428183 hasRelatedWork W2040407859 @default.
• W2002428183 hasRelatedWork W2779851879 @default.
• W2002428183 hasRelatedWork W2939818122 @default.
• W2002428183 hasRelatedWork W3005615815 @default.
• W2002428183 hasRelatedWork W4231633589 @default.
• W2002428183 hasRelatedWork W4283715373 @default.
• W2002428183 hasRelatedWork W4313650933 @default.
• W2002428183 hasRelatedWork W821055930 @default.
• W2002428183 hasVolume "29" @default.
• W2002428183 isParatext "false" @default.
• W2002428183 isRetracted "false" @default.
• W2002428183 magId "2002428183" @default.

• next