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- W2002809330 abstract "Firms which enter the online marketplace do so for a variety of reasons. The effects of the motive for entry on the ultimate success of entry, for both online and ‘blended’ firms, are largely unknown. This study utilises a unique data set of small Australian firms and examines the relationship between the strategic motivation for entry and the actual results of entry. Utilising a trivariate probit model with exogenous ‘reason for entry’ dummy variables, estimates of aftermarket business performance are obtained. The study finds that the entry goal materially affects subsequent performance: firms entering to expand their market size ordinarily succeed, but those entering to reduce costs are often disappointed. Blended firms enjoy no strong advantages over pure online entrants." @default.
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- W2002809330 date "2013-01-01" @default.
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- W2002809330 title "Small firm performance in online markets" @default.
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- W2002809330 doi "https://doi.org/10.1080/10438599.2012.706062" @default.
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