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- W2002895887 abstract "This study investigated whether and how message frames in anti-smoking public service announcements (PSAs) affect individuals' cognition and attitude toward smoking. Individuals in a sample of 315 participants were randomly assigned to one of three experimental framing conditions: (a) health consequence, (b) secondhand smoke, and (c) industry manipulation. Each participant viewed four PSAs in a random order within a particular message frame. The study found strong evidence for the application effect in framing. The accessibility effect in framing was found to be conditional on message frame. Individuals' cognition on health consequence of smoking and on industry manipulation predicted their attitude toward smoking, but not cognition on secondhand smoke. The three frames also led to different patterns of affective responses that can be a basis for persuasion. Implications for message framing effect and anti-smoking campaigns were discussed." @default.
- W2002895887 created "2016-06-24" @default.
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- W2002895887 date "2010-01-29" @default.
- W2002895887 modified "2023-09-26" @default.
- W2002895887 title "The Effect of Message Frame in Anti-Smoking Public Service Announcements on Cognitive Response and Attitude Toward Smoking" @default.
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- W2002895887 doi "https://doi.org/10.1080/10410230903473490" @default.
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