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• W2002913294 abstract "The global retailing giant Walmart’s entry into India since 2009 is analysed in this article within the applied theoretical framework of glocalisation rather than simply globalisation. In light of glocalisation theory, the article suggests that globalising a product, brand, idea or service has more chances of success in a local market when it is targeted and adjusted specifically to the respective local value systems and thus becomes a glocalised enterprise. Globalisation is shown to be more than just a monolithic occurrence or simply an uncontested homogenising energy forcing local cultures to adopt the norms, practices and values of the global market place. It does not eradicate local cultures, but effects changes that create new glocalised hybridities with enormous economic implications not only for Walmart, but also for the Indian retail economy generally." @default.
• W2002913294 created "2016-06-24" @default.
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• W2002913294 date "2010-11-01" @default.
• W2002913294 modified "2023-10-06" @default.
• W2002913294 title "A Behemoth in India" @default.
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• W2002913294 doi "https://doi.org/10.1177/026272801003000302" @default.
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