Matches in SemOpenAlex for { <https://semopenalex.org/work/W2003139068> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W2003139068 endingPage "687" @default.
- W2003139068 startingPage "683" @default.
- W2003139068 abstract "The purpose of this study was to assess the effect of advertisement choice on individuals' subsequent attention towards the advertisement. Participants in this study decided which type of advertisement to watch or they were not given a choice. Results of the study showed that advertisement choice significantly influenced female participants' subsequent attention towards the advertisement but not males'. This effect suggests that this marketing technique should be used in specific situations to target women predominately. These include marketing products predominately or universally used by females or during shows which are viewed by a large number of females." @default.
- W2003139068 created "2016-06-24" @default.
- W2003139068 creator A5007793802 @default.
- W2003139068 creator A5090272725 @default.
- W2003139068 date "2012-03-01" @default.
- W2003139068 modified "2023-10-18" @default.
- W2003139068 title "The effect of advertisement choice on attention" @default.
- W2003139068 cites W1507059817 @default.
- W2003139068 cites W1539896512 @default.
- W2003139068 cites W1546685944 @default.
- W2003139068 cites W1970842735 @default.
- W2003139068 cites W1972336681 @default.
- W2003139068 cites W1982343866 @default.
- W2003139068 cites W200385702 @default.
- W2003139068 cites W2018281211 @default.
- W2003139068 cites W2020604165 @default.
- W2003139068 cites W2029098671 @default.
- W2003139068 cites W2032679719 @default.
- W2003139068 cites W2034640785 @default.
- W2003139068 cites W2036095407 @default.
- W2003139068 cites W2037640555 @default.
- W2003139068 cites W2040883528 @default.
- W2003139068 cites W2056166734 @default.
- W2003139068 cites W2057238267 @default.
- W2003139068 cites W2074205502 @default.
- W2003139068 cites W2085126443 @default.
- W2003139068 cites W2087484236 @default.
- W2003139068 cites W2088131499 @default.
- W2003139068 cites W2091768115 @default.
- W2003139068 cites W2091916604 @default.
- W2003139068 cites W2094457527 @default.
- W2003139068 cites W2102293748 @default.
- W2003139068 cites W2118315625 @default.
- W2003139068 cites W2144200470 @default.
- W2003139068 cites W2151750352 @default.
- W2003139068 cites W2153335834 @default.
- W2003139068 cites W2156022826 @default.
- W2003139068 cites W2421917313 @default.
- W2003139068 cites W4240458456 @default.
- W2003139068 doi "https://doi.org/10.1016/j.chb.2011.11.015" @default.
- W2003139068 hasPublicationYear "2012" @default.
- W2003139068 type Work @default.
- W2003139068 sameAs 2003139068 @default.
- W2003139068 citedByCount "21" @default.
- W2003139068 countsByYear W20031390682012 @default.
- W2003139068 countsByYear W20031390682013 @default.
- W2003139068 countsByYear W20031390682014 @default.
- W2003139068 countsByYear W20031390682015 @default.
- W2003139068 countsByYear W20031390682016 @default.
- W2003139068 countsByYear W20031390682017 @default.
- W2003139068 countsByYear W20031390682018 @default.
- W2003139068 countsByYear W20031390682020 @default.
- W2003139068 countsByYear W20031390682021 @default.
- W2003139068 countsByYear W20031390682022 @default.
- W2003139068 crossrefType "journal-article" @default.
- W2003139068 hasAuthorship W2003139068A5007793802 @default.
- W2003139068 hasAuthorship W2003139068A5090272725 @default.
- W2003139068 hasBestOaLocation W20031390682 @default.
- W2003139068 hasConcept C112698675 @default.
- W2003139068 hasConcept C144133560 @default.
- W2003139068 hasConcept C15744967 @default.
- W2003139068 hasConcept C77805123 @default.
- W2003139068 hasConceptScore W2003139068C112698675 @default.
- W2003139068 hasConceptScore W2003139068C144133560 @default.
- W2003139068 hasConceptScore W2003139068C15744967 @default.
- W2003139068 hasConceptScore W2003139068C77805123 @default.
- W2003139068 hasIssue "2" @default.
- W2003139068 hasLocation W20031390681 @default.
- W2003139068 hasLocation W20031390682 @default.
- W2003139068 hasOpenAccess W2003139068 @default.
- W2003139068 hasPrimaryLocation W20031390681 @default.
- W2003139068 hasRelatedWork W1975430480 @default.
- W2003139068 hasRelatedWork W1988185375 @default.
- W2003139068 hasRelatedWork W2067443318 @default.
- W2003139068 hasRelatedWork W2079527160 @default.
- W2003139068 hasRelatedWork W2110468609 @default.
- W2003139068 hasRelatedWork W2166481065 @default.
- W2003139068 hasRelatedWork W2748952813 @default.
- W2003139068 hasRelatedWork W2809777561 @default.
- W2003139068 hasRelatedWork W2899084033 @default.
- W2003139068 hasRelatedWork W4246049162 @default.
- W2003139068 hasVolume "28" @default.
- W2003139068 isParatext "false" @default.
- W2003139068 isRetracted "false" @default.
- W2003139068 magId "2003139068" @default.
- W2003139068 workType "article" @default.