FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2003387954> ?p ?o ?g. }

• W2003387954 endingPage "144" @default.
• W2003387954 startingPage "127" @default.
• W2003387954 abstract "This article addresses self-gift giving both from a consumer perspective and from the point of view of brands' promotional messages. Self-gifts may be regarded as personal acquisitions which are distinguished from other purchases by a particular motivation and context – quite literally, gifts to oneself. Our knowledge of this phenomenon from the consumer side remains limited, despite evidence of its importance in understanding consumer decisions. Furthermore, there is no empirical research addressing the extent to which organisations make use of the concept of self-gifts in their marketing activities. This paper addresses these gaps using a two-stage methodology. First, it enhances the understanding of self-gift consumer behaviour (SGCB) by 14 in-depth interviews with consumers. Then, drawing on the self-gift themes which emerged from the interviews, it presents the results of a content analysis of marketing communications for two selected product categories. The combined methodology offers new and rich insights into the theoretical understanding of self-gift consumer behaviour and provides recommendations for practitioners differentiating their marketing communications." @default.
• W2003387954 created "2016-06-24" @default.
• W2003387954 creator A5030040575 @default.
• W2003387954 creator A5068766003 @default.
• W2003387954 creator A5086838861 @default.
• W2003387954 date "2011-04-01" @default.
• W2003387954 modified "2023-10-08" @default.
• W2003387954 title "Self-gift giving: Understanding consumers and exploring brand messages" @default.
• W2003387954 cites W1964423073 @default.
• W2003387954 cites W1974326852 @default.
• W2003387954 cites W1991262671 @default.
• W2003387954 cites W1998518510 @default.
• W2003387954 cites W2004255104 @default.
• W2003387954 cites W2010565340 @default.
• W2003387954 cites W2013161201 @default.
• W2003387954 cites W2019821760 @default.
• W2003387954 cites W2028093376 @default.
• W2003387954 cites W2035040004 @default.
• W2003387954 cites W2039659204 @default.
• W2003387954 cites W2042589080 @default.
• W2003387954 cites W2056179438 @default.
• W2003387954 cites W2056888702 @default.
• W2003387954 cites W2059805419 @default.
• W2003387954 cites W2069977035 @default.
• W2003387954 cites W2070232523 @default.
• W2003387954 cites W2071141048 @default.
• W2003387954 cites W2077561391 @default.
• W2003387954 cites W2078945628 @default.
• W2003387954 cites W2088561563 @default.
• W2003387954 cites W2113627987 @default.
• W2003387954 cites W2116964960 @default.
• W2003387954 cites W2125706233 @default.
• W2003387954 cites W2128644618 @default.
• W2003387954 cites W2130154988 @default.
• W2003387954 cites W2138887505 @default.
• W2003387954 cites W2177471733 @default.
• W2003387954 cites W4205981594 @default.
• W2003387954 cites W4249532312 @default.
• W2003387954 doi "https://doi.org/10.1080/13527260903236898" @default.
• W2003387954 hasPublicationYear "2011" @default.
• W2003387954 type Work @default.
• W2003387954 sameAs 2003387954 @default.
• W2003387954 citedByCount "35" @default.
• W2003387954 countsByYear W20033879542013 @default.
• W2003387954 countsByYear W20033879542014 @default.
• W2003387954 countsByYear W20033879542015 @default.
• W2003387954 countsByYear W20033879542016 @default.
• W2003387954 countsByYear W20033879542017 @default.
• W2003387954 countsByYear W20033879542018 @default.
• W2003387954 countsByYear W20033879542019 @default.
• W2003387954 countsByYear W20033879542020 @default.
• W2003387954 countsByYear W20033879542021 @default.
• W2003387954 countsByYear W20033879542022 @default.
• W2003387954 countsByYear W20033879542023 @default.
• W2003387954 crossrefType "journal-article" @default.
• W2003387954 hasAuthorship W2003387954A5030040575 @default.
• W2003387954 hasAuthorship W2003387954A5068766003 @default.
• W2003387954 hasAuthorship W2003387954A5086838861 @default.
• W2003387954 hasConcept C10138342 @default.
• W2003387954 hasConcept C111472728 @default.
• W2003387954 hasConcept C112698675 @default.
• W2003387954 hasConcept C120936955 @default.
• W2003387954 hasConcept C121332964 @default.
• W2003387954 hasConcept C12713177 @default.
• W2003387954 hasConcept C138885662 @default.
• W2003387954 hasConcept C144133560 @default.
• W2003387954 hasConcept C151730666 @default.
• W2003387954 hasConcept C154945302 @default.
• W2003387954 hasConcept C162853370 @default.
• W2003387954 hasConcept C23213687 @default.
• W2003387954 hasConcept C2524010 @default.
• W2003387954 hasConcept C2777276634 @default.
• W2003387954 hasConcept C2779343474 @default.
• W2003387954 hasConcept C2992166776 @default.
• W2003387954 hasConcept C2992496598 @default.
• W2003387954 hasConcept C3017561558 @default.
• W2003387954 hasConcept C33923547 @default.
• W2003387954 hasConcept C41008148 @default.
• W2003387954 hasConcept C50335755 @default.
• W2003387954 hasConcept C62520636 @default.
• W2003387954 hasConcept C86803240 @default.
• W2003387954 hasConcept C90673727 @default.
• W2003387954 hasConceptScore W2003387954C10138342 @default.
• W2003387954 hasConceptScore W2003387954C111472728 @default.
• W2003387954 hasConceptScore W2003387954C112698675 @default.
• W2003387954 hasConceptScore W2003387954C120936955 @default.
• W2003387954 hasConceptScore W2003387954C121332964 @default.
• W2003387954 hasConceptScore W2003387954C12713177 @default.
• W2003387954 hasConceptScore W2003387954C138885662 @default.
• W2003387954 hasConceptScore W2003387954C144133560 @default.
• W2003387954 hasConceptScore W2003387954C151730666 @default.
• W2003387954 hasConceptScore W2003387954C154945302 @default.
• W2003387954 hasConceptScore W2003387954C162853370 @default.
• W2003387954 hasConceptScore W2003387954C23213687 @default.
• W2003387954 hasConceptScore W2003387954C2524010 @default.
• W2003387954 hasConceptScore W2003387954C2777276634 @default.
• W2003387954 hasConceptScore W2003387954C2779343474 @default.
• W2003387954 hasConceptScore W2003387954C2992166776 @default.

• next