FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2003407623> ?p ?o ?g. }

• W2003407623 endingPage "53" @default.
• W2003407623 startingPage "40" @default.
• W2003407623 abstract "Channel intermediaries constitute a key marketing asset, enabling manufacturers to reach out to and serve end-users or customers. The manufacturer-intermediary relationship has to create value for and deliver it to the end-user. In this process manufacturers and intermediaries add value to each other. Drawing upon the Governance Value Analysis (GVA) framework, this paper focuses on the manufacturer's perspective of value contributed by themselves and their intermediaries. The research setting is a multi-channel context where the manufacturer employs a direct web site for marketing in addition to the intermediary channel. We find that relational investments in intangible assets such as training and operating procedures by manufacturers in intermediaries, and intermediary investments in their end-customer relationships, increase manufacturers’ reliance on intermediaries even when the manufacturer has its own direct web site. Further, regardless of having their own website, manufacturers’ reliance on intermediaries increases with the web competence of their intermediaries. In addition, we find that, to the extent that the manufacturer's direct web site can perform the same functions as the intermediaries, manufacturer reliance on its intermediaries decreases. Surprisingly, manufacturers whose web sites have e-commerce transaction facility, rely on intermediaries more than those manufacturers whose web sites do not have this facility. Finally, the study finds that manufacturers’ reliance on intermediaries has increased over time despite their direct web channels, probably due to market growth opportunities. Overall, our study findings showcase the complementary role played by manufacturers’ web sites and intermediaries in serving their end customers in growth markets." @default.
• W2003407623 created "2016-06-24" @default.
• W2003407623 creator A5033615858 @default.
• W2003407623 creator A5072617175 @default.
• W2003407623 creator A5075649972 @default.
• W2003407623 date "2012-01-01" @default.
• W2003407623 modified "2023-10-06" @default.
• W2003407623 title "Manufacturers’ reliance on channel intermediaries: Value drivers in the presence of a direct web channel" @default.
• W2003407623 cites W145704741 @default.
• W2003407623 cites W1808560522 @default.
• W2003407623 cites W1967614935 @default.
• W2003407623 cites W1972698480 @default.
• W2003407623 cites W1979722913 @default.
• W2003407623 cites W1987258130 @default.
• W2003407623 cites W1990716022 @default.
• W2003407623 cites W1991623719 @default.
• W2003407623 cites W2026181095 @default.
• W2003407623 cites W2038605051 @default.
• W2003407623 cites W2039622030 @default.
• W2003407623 cites W2040160229 @default.
• W2003407623 cites W2040484478 @default.
• W2003407623 cites W2048406404 @default.
• W2003407623 cites W2049480329 @default.
• W2003407623 cites W2056621186 @default.
• W2003407623 cites W2057643324 @default.
• W2003407623 cites W2062557814 @default.
• W2003407623 cites W2063605967 @default.
• W2003407623 cites W2067276118 @default.
• W2003407623 cites W2078354950 @default.
• W2003407623 cites W2106096361 @default.
• W2003407623 cites W2107155402 @default.
• W2003407623 cites W2109434325 @default.
• W2003407623 cites W2113879048 @default.
• W2003407623 cites W2115981184 @default.
• W2003407623 cites W2124687760 @default.
• W2003407623 cites W2126840412 @default.
• W2003407623 cites W2147453853 @default.
• W2003407623 cites W2148377463 @default.
• W2003407623 cites W2158264113 @default.
• W2003407623 cites W2161149562 @default.
• W2003407623 cites W2169295275 @default.
• W2003407623 cites W2320087742 @default.
• W2003407623 cites W2320741908 @default.
• W2003407623 cites W3124156493 @default.
• W2003407623 cites W3125198913 @default.
• W2003407623 cites W3126094737 @default.
• W2003407623 cites W4232441140 @default.
• W2003407623 cites W4237676619 @default.
• W2003407623 cites W4240841894 @default.
• W2003407623 cites W4248708714 @default.
• W2003407623 cites W4248745984 @default.
• W2003407623 cites W4251369249 @default.
• W2003407623 cites W4255664619 @default.
• W2003407623 cites W4297898660 @default.
• W2003407623 doi "https://doi.org/10.1016/j.indmarman.2011.11.010" @default.
• W2003407623 hasPublicationYear "2012" @default.
• W2003407623 type Work @default.
• W2003407623 sameAs 2003407623 @default.
• W2003407623 citedByCount "34" @default.
• W2003407623 countsByYear W20034076232012 @default.
• W2003407623 countsByYear W20034076232013 @default.
• W2003407623 countsByYear W20034076232014 @default.
• W2003407623 countsByYear W20034076232015 @default.
• W2003407623 countsByYear W20034076232016 @default.
• W2003407623 countsByYear W20034076232017 @default.
• W2003407623 countsByYear W20034076232018 @default.
• W2003407623 countsByYear W20034076232019 @default.
• W2003407623 countsByYear W20034076232020 @default.
• W2003407623 countsByYear W20034076232021 @default.
• W2003407623 countsByYear W20034076232022 @default.
• W2003407623 countsByYear W20034076232023 @default.
• W2003407623 crossrefType "journal-article" @default.
• W2003407623 hasAuthorship W2003407623A5033615858 @default.
• W2003407623 hasAuthorship W2003407623A5072617175 @default.
• W2003407623 hasAuthorship W2003407623A5075649972 @default.
• W2003407623 hasConcept C10138342 @default.
• W2003407623 hasConcept C119857082 @default.
• W2003407623 hasConcept C139569457 @default.
• W2003407623 hasConcept C144133560 @default.
• W2003407623 hasConcept C162853370 @default.
• W2003407623 hasConcept C199360897 @default.
• W2003407623 hasConcept C2776291640 @default.
• W2003407623 hasConcept C40700 @default.
• W2003407623 hasConcept C41008148 @default.
• W2003407623 hasConcept C54750564 @default.
• W2003407623 hasConcept C75949130 @default.
• W2003407623 hasConcept C98965940 @default.
• W2003407623 hasConceptScore W2003407623C10138342 @default.
• W2003407623 hasConceptScore W2003407623C119857082 @default.
• W2003407623 hasConceptScore W2003407623C139569457 @default.
• W2003407623 hasConceptScore W2003407623C144133560 @default.
• W2003407623 hasConceptScore W2003407623C162853370 @default.
• W2003407623 hasConceptScore W2003407623C199360897 @default.
• W2003407623 hasConceptScore W2003407623C2776291640 @default.
• W2003407623 hasConceptScore W2003407623C40700 @default.
• W2003407623 hasConceptScore W2003407623C41008148 @default.
• W2003407623 hasConceptScore W2003407623C54750564 @default.
• W2003407623 hasConceptScore W2003407623C75949130 @default.

• next