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• W2004125628 abstract "ABSTRACT In this paper the nature of diversity that exists with regard to food consumption in the Free State Province is investigated. Furthermore, this paper also investigates the factors (quality attributes and household characteristics) differentiating these market segments from one another. Four separate steps were followed in an integrated manner in the investigation. Firstly, a representative sample was drawn for the Free State Province food consumers. Households are then segmented into smaller submarkets. The second step involved the use of principal component analysis to correct for the strong and prevalent underlying structure with respect to household preferences. In the final step, a binary logit model was applied to analyse the determinants of the market segments’ food consumption. Five market segments are prevalent in the Free State Province, namely: Cluster 1 (34.7%) – inferior-product consumers; Cluster 2 (23.6%) – at-home (basics) consumers; Cluster 3 (26.6%) – balanced consumers; Cluster ..." @default.
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• W2004125628 date "2012-09-01" @default.
• W2004125628 modified "2023-09-26" @default.
• W2004125628 title "Segmenting food consumption in the Free State province of South Africa" @default.
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• W2004125628 doi "https://doi.org/10.1080/03031853.2012.749568" @default.
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