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• W2004160968 abstract "Given the growing competition in the global market, it is becoming increasingly important for companies to retain their existing customers, that is, to preempt frequent switching. A fruitful way of gaining knowledge about customers' switching behavior is to examine the role of various factors in their switching processes. This qualitative study, based on data from telecom operators, offers new insights by identifying and defining the role of prejudice in customers' rationale for leaving one telecom operator in favor of another. The research also identifies whether the customers are actively or passively engaged in the switching process, which seems to be important in terms of linking prejudice to frequent switching. The findings have important implications for the successful management of customer relationships because they point to instability in customer populations." @default.
• W2004160968 created "2016-06-24" @default.
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• W2004160968 creator A5085419099 @default.
• W2004160968 date "2007-08-01" @default.
• W2004160968 modified "2023-10-03" @default.
• W2004160968 title "Understanding Frequent Switching Patterns" @default.
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• W2004160968 doi "https://doi.org/10.1177/1094670507303232" @default.
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