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• W2004510310 abstract "The model presented here acknowledges the complexity of the entry strategy decision and offers guidance on when to enter the market and how to enter the market, taking into consideration the current environment. From speculations over the differences between emerging and developed economies, the model offers a systematic way to determine the optimal entry strategy in terms of entry timing and level of mimicry. An implication of the model is that the cost/benefit ratio from using a high mimicry entry strategy is lower for companies entering emerging economies than it is for companies entering developed economies." @default.
• W2004510310 created "2016-06-24" @default.
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• W2004510310 date "2004-01-01" @default.
• W2004510310 modified "2023-10-17" @default.
• W2004510310 title "Entrepreneurs' choice of entry strategy in emerging and developed markets" @default.
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• W2004510310 doi "https://doi.org/10.1016/s0883-9026(02)00111-8" @default.
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