Matches in SemOpenAlex for { <https://semopenalex.org/work/W2004647952> ?p ?o ?g. }
Showing items 1 to 94 of
94
with 100 items per page.
- W2004647952 endingPage "419" @default.
- W2004647952 startingPage "410" @default.
- W2004647952 abstract "ABSTRACT This article explores the way in which advertising builds brand relationships. Behavioral research by Watzlawick, Bavelas, and Jackson (1967) suggests it is the emotional not the rational content in communication that drives relationships. This assertion is tested using a new research copy-testing system—the CEP™Test—and the results confirm that favorability toward brands is strongly correlated with emotional content in advertising, but not with factual content. However, learning from psychology indicates that high attention weakens the effect of emotional content, so the implications are that advertising aimed at building strong brand relationships might be more effective if processed at lower levels of attention." @default.
- W2004647952 created "2016-06-24" @default.
- W2004647952 creator A5025767149 @default.
- W2004647952 creator A5026779491 @default.
- W2004647952 creator A5045272973 @default.
- W2004647952 date "2006-12-01" @default.
- W2004647952 modified "2023-10-12" @default.
- W2004647952 title "Brand Relationships: Strengthened by Emotion, Weakened by Attention" @default.
- W2004647952 cites W109677331 @default.
- W2004647952 cites W1505604356 @default.
- W2004647952 cites W1574703630 @default.
- W2004647952 cites W1575645812 @default.
- W2004647952 cites W1604138014 @default.
- W2004647952 cites W163601199 @default.
- W2004647952 cites W1756396436 @default.
- W2004647952 cites W1810358220 @default.
- W2004647952 cites W1934506504 @default.
- W2004647952 cites W1987364024 @default.
- W2004647952 cites W1988400974 @default.
- W2004647952 cites W2016123600 @default.
- W2004647952 cites W2019760379 @default.
- W2004647952 cites W2019943307 @default.
- W2004647952 cites W2040993216 @default.
- W2004647952 cites W2042276900 @default.
- W2004647952 cites W2042649681 @default.
- W2004647952 cites W2044898717 @default.
- W2004647952 cites W2045856089 @default.
- W2004647952 cites W2051913671 @default.
- W2004647952 cites W2089370919 @default.
- W2004647952 cites W2098414867 @default.
- W2004647952 cites W2102598266 @default.
- W2004647952 cites W2114309334 @default.
- W2004647952 cites W2131808999 @default.
- W2004647952 cites W2147456765 @default.
- W2004647952 cites W2156834536 @default.
- W2004647952 cites W2162135496 @default.
- W2004647952 cites W2167954666 @default.
- W2004647952 cites W2172337630 @default.
- W2004647952 cites W2409659657 @default.
- W2004647952 cites W2411912818 @default.
- W2004647952 cites W2512300525 @default.
- W2004647952 cites W2613529509 @default.
- W2004647952 cites W3014790989 @default.
- W2004647952 doi "https://doi.org/10.2501/s002184990606048x" @default.
- W2004647952 hasPublicationYear "2006" @default.
- W2004647952 type Work @default.
- W2004647952 sameAs 2004647952 @default.
- W2004647952 citedByCount "125" @default.
- W2004647952 countsByYear W20046479522012 @default.
- W2004647952 countsByYear W20046479522013 @default.
- W2004647952 countsByYear W20046479522014 @default.
- W2004647952 countsByYear W20046479522015 @default.
- W2004647952 countsByYear W20046479522016 @default.
- W2004647952 countsByYear W20046479522017 @default.
- W2004647952 countsByYear W20046479522018 @default.
- W2004647952 countsByYear W20046479522019 @default.
- W2004647952 countsByYear W20046479522020 @default.
- W2004647952 countsByYear W20046479522021 @default.
- W2004647952 countsByYear W20046479522022 @default.
- W2004647952 countsByYear W20046479522023 @default.
- W2004647952 crossrefType "journal-article" @default.
- W2004647952 hasAuthorship W2004647952A5025767149 @default.
- W2004647952 hasAuthorship W2004647952A5026779491 @default.
- W2004647952 hasAuthorship W2004647952A5045272973 @default.
- W2004647952 hasConcept C112698675 @default.
- W2004647952 hasConcept C144133560 @default.
- W2004647952 hasConcept C15744967 @default.
- W2004647952 hasConcept C180747234 @default.
- W2004647952 hasConceptScore W2004647952C112698675 @default.
- W2004647952 hasConceptScore W2004647952C144133560 @default.
- W2004647952 hasConceptScore W2004647952C15744967 @default.
- W2004647952 hasConceptScore W2004647952C180747234 @default.
- W2004647952 hasIssue "4" @default.
- W2004647952 hasLocation W20046479521 @default.
- W2004647952 hasLocation W20046479522 @default.
- W2004647952 hasOpenAccess W2004647952 @default.
- W2004647952 hasPrimaryLocation W20046479521 @default.
- W2004647952 hasRelatedWork W1985950550 @default.
- W2004647952 hasRelatedWork W2042940951 @default.
- W2004647952 hasRelatedWork W2050944115 @default.
- W2004647952 hasRelatedWork W2065074698 @default.
- W2004647952 hasRelatedWork W2085642841 @default.
- W2004647952 hasRelatedWork W2093287941 @default.
- W2004647952 hasRelatedWork W2118417921 @default.
- W2004647952 hasRelatedWork W2128524530 @default.
- W2004647952 hasRelatedWork W2181334335 @default.
- W2004647952 hasRelatedWork W3122630413 @default.
- W2004647952 hasVolume "46" @default.
- W2004647952 isParatext "false" @default.
- W2004647952 isRetracted "false" @default.
- W2004647952 magId "2004647952" @default.
- W2004647952 workType "article" @default.