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- W2004873556 abstract "This study’s major purpose was to assess the short-term impact (2 years) and long-term maintenance (5 years) cardiovascular disease (CVD) risk factor changes that resulted from a 2-year multifactor CVD intervention program. The study’s unique feature was its funding by a pharmaceutical company, whose intent was to educate the community of Wellsburg, West Virginia, about the benefits of CVD risk reduction efforts as well as to achieve recognition and publicity for the company’s commitment to health. An HMO-affiliated health promotion provider and the local county health department organized the program’s design, implementation, maintenance, and evaluation. A major university planned and conducted the statistical analyses. A public relations organization was hired by the pharmaceutical company to implement the national media campaign and promote the marketing aspects of the program to the community. Program implementation included the following: (1) needs assessment/planning; (2) recruiting local physicians for a medical advisory committee and recruiting volunteers for a wellness committee of town leaders to assist in planning, providing supplemental staff for events, and offering peer support; (3) recruiting townsfolk to participate in the screenings (health risk assessment and clinical measurements); (4) organizing an incentive program boost compliance; (5) implementing an intervention plan" @default.
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- W2004873556 date "1997-07-01" @default.
- W2004873556 modified "2023-09-23" @default.
- W2004873556 title "Short- and Long-Term Outcomes of a Health Promotion Program in a Small Rural Community" @default.
- W2004873556 cites W2313134401 @default.
- W2004873556 doi "https://doi.org/10.4278/0890-1171-11.6.411" @default.
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