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• W2005066561 abstract "This paper investigates consumer sophistication and its role in the development of proactive public policy. Consumer sophistication is examined in light of several historical shifts in market structure and consumer lifestyles. These shifts create market conditions that foster the emergence of a “Corporate Dilemma” in which unsophisticated consumers reward unethical business practices and punish ethical business behavior. To reduce unethical business practices in the market, this paper proposes that the optimum level of interim government intervention should be based on the level of consumer sophistication in the market." @default.
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• W2005066561 date "1996-06-01" @default.
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• W2005066561 title "Reflections on Consumer Sophistication and Its Impact on Ethical Business Practice" @default.
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• W2005066561 doi "https://doi.org/10.1111/j.1745-6606.1996.tb00730.x" @default.
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