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- W2005471223 abstract "merous slogans, catchwords, and other striking phrases which governmental agencies and private firms advertise on billboards throughout city and country. Behind such slogans lies a long-range program planned by advertising specialists who have sought briefness and simplicity of expression to describe their wares by means of clever tricks-humor, rhyme, rhythm, word-coining, word play, symbols. Since these striking slogans lend themselves to possible teaching purposes as simple memory devices, teachers may enter each slogan (without the name of the advertiser's product) on a separate three-by-five card and then group the cards under specific subjects of the elementaryschool curriculum, such as health education, safety education, character education, education for democracy, etc. Other types of material, to be described later, may be filed under the subjects of spelling, history, grammar, geography, reading, and so forth. A recent trip out-of-town enabled me to observe the following novel advertisements on billboards along the highways:" @default.
- W2005471223 created "2016-06-24" @default.
- W2005471223 creator A5006237811 @default.
- W2005471223 date "1944-12-01" @default.
- W2005471223 modified "2023-09-27" @default.
- W2005471223 title "Simple Memory Devices for the Classroom" @default.
- W2005471223 doi "https://doi.org/10.1086/458403" @default.
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