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- W2005575596 abstract "Third-party seal programs, such as BBBOnLine, have emerged as athriving e-service for building consumer trust on the Internet. Giventhe impersonal nature of electronic commerce, third-party seals are wellpositioned to act as the intermediary between competitive online vendorsand nervous online consumers. This article surveys the current landscapeof existing third- party seal programs, examines their role in buildingtrust between vendors and consumers, and discusses the challenges thatlie ahead." @default.
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- W2005575596 date "2003-01-01" @default.
- W2005575596 modified "2023-10-16" @default.
- W2005575596 title "The Role of Third-Party Seals in Building Trust Online" @default.
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- W2005575596 doi "https://doi.org/10.2979/esj.2003.2.3.71" @default.
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