FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2005876730> ?p ?o ?g. }

• W2005876730 endingPage "255" @default.
• W2005876730 startingPage "237" @default.
• W2005876730 abstract "Purpose: The primary goal of this article was to conceptualize a systematic marketing intelligence process for industrial manufacturers because, up until now, such concepts have only been focused on consumer goods settings. Hence, this article investigates how marketing intelligence activities are developed and managed effectively in industrial markets.Methodology/approach: The authors conducted a case study of Maschinenfabrik Reinhausen, a German based manufacturer of regulation technology for power transformers.Findings: We found that a systematic marketing intelligence process should be based on the resource- and market-based view of strategy as well as on the market orientation construct. When implementing marketing intelligence, the integration of the sales force within the whole process is the crucial lever for an industrial company. The formalization of the process is necessary to ensure its continuity and acceptance; however, the varying intensity allows the necessary flexibility of the process.Research implications: The constraints of the decisive process steps of marketing intelligence have to be further enhanced for industrial markets. It is important to find out how the integration of the sales force can best be designed to incorporate reward systems and motivation structures, and how to establish a corporate marketing-minded culture throughout the organization.Practical implications: The important steps for a well implemented marketing intelligence process are a preparation phase, followed by the gathering, analysis, and dissemination of information. This article highlights the success factors for each process step. Above all, managerial and organizational commitment is necessary for the implementation of the whole process.Originality/value/contribution: By focusing on the industrial manufacturing business, this study provides deep insights into a neglected area of research. Light needs to be shed on marketing intelligence in industrial markets, where the lack of traditional market research has to be compensated." @default.
• W2005876730 created "2016-06-24" @default.
• W2005876730 creator A5047304392 @default.
• W2005876730 creator A5064372972 @default.
• W2005876730 creator A5091623515 @default.
• W2005876730 date "2014-10-02" @default.
• W2005876730 modified "2023-09-26" @default.
• W2005876730 title "Conceptualization and Integration of Marketing Intelligence: The Case of an Industrial Manufacturer" @default.
• W2005876730 cites W1967968613 @default.
• W2005876730 cites W1980592394 @default.
• W2005876730 cites W1982333911 @default.
• W2005876730 cites W1983905105 @default.
• W2005876730 cites W1995317092 @default.
• W2005876730 cites W2002199935 @default.
• W2005876730 cites W2008452156 @default.
• W2005876730 cites W2010812063 @default.
• W2005876730 cites W2022386932 @default.
• W2005876730 cites W2024380042 @default.
• W2005876730 cites W2033372311 @default.
• W2005876730 cites W2041254829 @default.
• W2005876730 cites W2044471260 @default.
• W2005876730 cites W2045496608 @default.
• W2005876730 cites W2049186306 @default.
• W2005876730 cites W2057913536 @default.
• W2005876730 cites W2060953659 @default.
• W2005876730 cites W2067457579 @default.
• W2005876730 cites W2068370738 @default.
• W2005876730 cites W2068448011 @default.
• W2005876730 cites W2070445116 @default.
• W2005876730 cites W2071369419 @default.
• W2005876730 cites W2072429707 @default.
• W2005876730 cites W2074729444 @default.
• W2005876730 cites W2082894840 @default.
• W2005876730 cites W2084720733 @default.
• W2005876730 cites W2084829685 @default.
• W2005876730 cites W2089489341 @default.
• W2005876730 cites W2093605592 @default.
• W2005876730 cites W2125808610 @default.
• W2005876730 cites W2140956556 @default.
• W2005876730 cites W2157742924 @default.
• W2005876730 cites W2315781170 @default.
• W2005876730 cites W26851702 @default.
• W2005876730 cites W3120013626 @default.
• W2005876730 cites W3123397884 @default.
• W2005876730 cites W3124536214 @default.
• W2005876730 cites W3124865715 @default.
• W2005876730 cites W3126008740 @default.
• W2005876730 cites W4252414286 @default.
• W2005876730 cites W93458155 @default.
• W2005876730 doi "https://doi.org/10.1080/1051712x.2014.979587" @default.
• W2005876730 hasPublicationYear "2014" @default.
• W2005876730 type Work @default.
• W2005876730 sameAs 2005876730 @default.
• W2005876730 citedByCount "14" @default.
• W2005876730 countsByYear W20058767302015 @default.
• W2005876730 countsByYear W20058767302016 @default.
• W2005876730 countsByYear W20058767302018 @default.
• W2005876730 countsByYear W20058767302019 @default.
• W2005876730 countsByYear W20058767302020 @default.
• W2005876730 countsByYear W20058767302021 @default.
• W2005876730 countsByYear W20058767302023 @default.
• W2005876730 crossrefType "journal-article" @default.
• W2005876730 hasAuthorship W2005876730A5047304392 @default.
• W2005876730 hasAuthorship W2005876730A5064372972 @default.
• W2005876730 hasAuthorship W2005876730A5091623515 @default.
• W2005876730 hasConcept C111919701 @default.
• W2005876730 hasConcept C144133560 @default.
• W2005876730 hasConcept C154945302 @default.
• W2005876730 hasConcept C162853370 @default.
• W2005876730 hasConcept C192975520 @default.
• W2005876730 hasConcept C195094911 @default.
• W2005876730 hasConcept C2778137712 @default.
• W2005876730 hasConcept C39453970 @default.
• W2005876730 hasConcept C41008148 @default.
• W2005876730 hasConcept C48891531 @default.
• W2005876730 hasConcept C56739046 @default.
• W2005876730 hasConcept C90734943 @default.
• W2005876730 hasConcept C93032411 @default.
• W2005876730 hasConcept C98045186 @default.
• W2005876730 hasConcept C98495876 @default.
• W2005876730 hasConceptScore W2005876730C111919701 @default.
• W2005876730 hasConceptScore W2005876730C144133560 @default.
• W2005876730 hasConceptScore W2005876730C154945302 @default.
• W2005876730 hasConceptScore W2005876730C162853370 @default.
• W2005876730 hasConceptScore W2005876730C192975520 @default.
• W2005876730 hasConceptScore W2005876730C195094911 @default.
• W2005876730 hasConceptScore W2005876730C2778137712 @default.
• W2005876730 hasConceptScore W2005876730C39453970 @default.
• W2005876730 hasConceptScore W2005876730C41008148 @default.
• W2005876730 hasConceptScore W2005876730C48891531 @default.
• W2005876730 hasConceptScore W2005876730C56739046 @default.
• W2005876730 hasConceptScore W2005876730C90734943 @default.
• W2005876730 hasConceptScore W2005876730C93032411 @default.
• W2005876730 hasConceptScore W2005876730C98045186 @default.
• W2005876730 hasConceptScore W2005876730C98495876 @default.
• W2005876730 hasIssue "4" @default.
• W2005876730 hasLocation W20058767301 @default.
• W2005876730 hasOpenAccess W2005876730 @default.

• next