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- W2005961486 abstract "Architecture/engineering (A/E) firms are sometimes criticized for a lack of long‐term strategic planning—for reacting to short‐term opportunities rather than proactively formulating and implementing long‐term business plans. However, given the project orientation of the architecture/engineering/construction (A/E/C) industry, the volatility of project markets, and the relatively low capitalization of many A/E firms, such a short‐term approach is somewhat logical. Nevertheless, it appears that consideration by A/E firms of the concepts of strategic management should be worthwhile. This paper analyzes the design segment of the A/E/G industry within the context of a framework based on these concepts, and suggests an approach to business strategies for A/E firms that incorporates the principles of portfolio management." @default.
- W2005961486 created "2016-06-24" @default.
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- W2005961486 date "1994-09-01" @default.
- W2005961486 modified "2023-09-26" @default.
- W2005961486 title "Portfolio Approach to Strategic Management of A/E Firms" @default.
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- W2005961486 doi "https://doi.org/10.1061/(asce)9742-597x(1994)10:5(41)" @default.
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