Matches in SemOpenAlex for { <https://semopenalex.org/work/W2006065585> ?p ?o ?g. }
- W2006065585 endingPage "257" @default.
- W2006065585 startingPage "257" @default.
- W2006065585 abstract "M-banking is a channel through which banks interact with customers via mobile devices. M-banking is an emerging mobile commerce application. It is a challenging task for banks to encourage customers to continue using m-banking services, and attract new customers to the service. This study clarifies the differences in the thinking paths of users of m-banking services, and consumers who have not yet used m-banking services, in terms of their involvement. We prove that consumers equipped with more product knowledge tend to pay more attention to the information in relation to product attributes, rather than the peripheral information, which does not consider the advantages and disadvantages of products. These findings can serve as reference for banks in the formulation of different marketing strategies and promotional campaigns targeted at both existing users and consumers who have not adopted m-banking services." @default.
- W2006065585 created "2016-06-24" @default.
- W2006065585 creator A5030513321 @default.
- W2006065585 creator A5053801518 @default.
- W2006065585 creator A5083464792 @default.
- W2006065585 date "2010-01-01" @default.
- W2006065585 modified "2023-10-17" @default.
- W2006065585 title "Assessing user experiences and usage intentions of m-banking service" @default.
- W2006065585 cites W1515402129 @default.
- W2006065585 cites W1524121127 @default.
- W2006065585 cites W1539417980 @default.
- W2006065585 cites W1560694058 @default.
- W2006065585 cites W1574235309 @default.
- W2006065585 cites W1575566192 @default.
- W2006065585 cites W1578907434 @default.
- W2006065585 cites W1708393801 @default.
- W2006065585 cites W1791587663 @default.
- W2006065585 cites W1971052900 @default.
- W2006065585 cites W1972677436 @default.
- W2006065585 cites W1976410371 @default.
- W2006065585 cites W1978475561 @default.
- W2006065585 cites W1980569376 @default.
- W2006065585 cites W1982320306 @default.
- W2006065585 cites W1991623719 @default.
- W2006065585 cites W1992461503 @default.
- W2006065585 cites W1994213885 @default.
- W2006065585 cites W1996088085 @default.
- W2006065585 cites W2001335359 @default.
- W2006065585 cites W2001420591 @default.
- W2006065585 cites W2002341303 @default.
- W2006065585 cites W2007078252 @default.
- W2006065585 cites W2008441192 @default.
- W2006065585 cites W2028738935 @default.
- W2006065585 cites W2028967122 @default.
- W2006065585 cites W2029483732 @default.
- W2006065585 cites W2033943395 @default.
- W2006065585 cites W2036949601 @default.
- W2006065585 cites W2037802714 @default.
- W2006065585 cites W2046669440 @default.
- W2006065585 cites W2049159124 @default.
- W2006065585 cites W2050075077 @default.
- W2006065585 cites W2051681117 @default.
- W2006065585 cites W2055851468 @default.
- W2006065585 cites W2059549509 @default.
- W2006065585 cites W2077597346 @default.
- W2006065585 cites W2086753750 @default.
- W2006065585 cites W2088504266 @default.
- W2006065585 cites W2093022235 @default.
- W2006065585 cites W2096812562 @default.
- W2006065585 cites W2099342631 @default.
- W2006065585 cites W2101699735 @default.
- W2006065585 cites W2105359580 @default.
- W2006065585 cites W2106090893 @default.
- W2006065585 cites W2111841161 @default.
- W2006065585 cites W2128624564 @default.
- W2006065585 cites W2136175054 @default.
- W2006065585 cites W2139975898 @default.
- W2006065585 cites W2145582920 @default.
- W2006065585 cites W2148097819 @default.
- W2006065585 cites W2150563888 @default.
- W2006065585 cites W2154253302 @default.
- W2006065585 cites W2156022826 @default.
- W2006065585 cites W2168569455 @default.
- W2006065585 cites W2294044876 @default.
- W2006065585 cites W2344830389 @default.
- W2006065585 cites W2362678036 @default.
- W2006065585 cites W2416868893 @default.
- W2006065585 cites W2586817677 @default.
- W2006065585 cites W3123883567 @default.
- W2006065585 doi "https://doi.org/10.1504/ijmc.2010.032974" @default.
- W2006065585 hasPublicationYear "2010" @default.
- W2006065585 type Work @default.
- W2006065585 sameAs 2006065585 @default.
- W2006065585 citedByCount "38" @default.
- W2006065585 countsByYear W20060655852012 @default.
- W2006065585 countsByYear W20060655852013 @default.
- W2006065585 countsByYear W20060655852014 @default.
- W2006065585 countsByYear W20060655852015 @default.
- W2006065585 countsByYear W20060655852016 @default.
- W2006065585 countsByYear W20060655852017 @default.
- W2006065585 countsByYear W20060655852018 @default.
- W2006065585 countsByYear W20060655852019 @default.
- W2006065585 countsByYear W20060655852020 @default.
- W2006065585 countsByYear W20060655852021 @default.
- W2006065585 countsByYear W20060655852022 @default.
- W2006065585 crossrefType "journal-article" @default.
- W2006065585 hasAuthorship W2006065585A5030513321 @default.
- W2006065585 hasAuthorship W2006065585A5053801518 @default.
- W2006065585 hasAuthorship W2006065585A5083464792 @default.
- W2006065585 hasConcept C144133560 @default.
- W2006065585 hasConcept C156152238 @default.
- W2006065585 hasConcept C162324750 @default.
- W2006065585 hasConcept C162853370 @default.
- W2006065585 hasConcept C187736073 @default.
- W2006065585 hasConcept C197378717 @default.
- W2006065585 hasConcept C2524010 @default.
- W2006065585 hasConcept C25343380 @default.
- W2006065585 hasConcept C2775930393 @default.