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• W2006399731 startingPage "122" @default.
• W2006399731 abstract "This study, using cluster analysis, segmented the Greek summer camping market based on the extraordinary experience scale proposed by Arnould and Price (1993 Arnould, E. J. and Price, L. L. 1993. River magic: extraordinary experience and the extended service encounter. Journal of Consumer Research, 20(1): 24–45. [Crossref], [Web of Science ®] , [Google Scholar]), using cluster analysis. Four distinct segments were derived, namely: Social–Naturalist Campers, Indifferent Campers, Pure Naturalist Campers, and Adventurous–Experiential Campers. Furthermore, these segments were profiled based on several postvisit variables (i.e., satisfaction, intention to revisit, nostalgia, word-of-mouth (WOM) activity, and WOM praise). Finally, the study concludes with the development of marketing strategies for reaching and serving the most attractive segments." @default.
• W2006399731 created "2016-06-24" @default.
• W2006399731 creator A5045751010 @default.
• W2006399731 creator A5061058789 @default.
• W2006399731 date "2014-02-05" @default.
• W2006399731 modified "2023-10-14" @default.
• W2006399731 title "Extraordinary Experience-Based Segmentation: The Case of Greek Summer Campers" @default.
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