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• W2006843229 abstract "This exploratory study examines the consumption behavior of people participating in a wind energy program. The authors use the psychological sense of community as a theoretical grounding for the study because it provides a way to examine socially conscious behaviors not solely as the behaviors of individuals but rather as behaviors within a social context with social meaning. The authors analyze indepth interviews using a hermeneutical approach, and the findings identify a principle-based, consumption community to which the informants felt they belonged. The article concludes with a discussion of implications for marketers, policy makers, and environmental activists." @default.
• W2006843229 created "2016-06-24" @default.
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• W2006843229 date "2015-09-01" @default.
• W2006843229 modified "2023-09-25" @default.
• W2006843229 title "Principle-Based Consumption Communities: Exploring the Meanings Derived from Socially Conscious Consumption Practices" @default.
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• W2006843229 doi "https://doi.org/10.1509/jppm.13.021" @default.
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