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- W2006895962 abstract "The skills of the Marketing Manager are rarely defined, too often subsumed in discussions of the 4 P's or the 3 C's. In this article the author has analysed, on the basis of contacts with practicing Marketing Managers, the nature of the range of skills possessed by those who are very good at their jobs." @default.
- W2006895962 created "2016-06-24" @default.
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- W2006895962 date "1986-01-01" @default.
- W2006895962 modified "2023-09-27" @default.
- W2006895962 title "The professional marketing manager" @default.
- W2006895962 doi "https://doi.org/10.1080/0267257x.1986.9963996" @default.
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