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• W2007098612 abstract "The remarkable rise of social network sites (SNS) and associated developments in consumer behavior presents research opportunities as well as challenges for marketing practitioners engaged in push-based traditional and digital marketing communications. This paper seeks to contribute to SNS literature by investigating its impact on organizational digital relationship marketing communications and how such organizations may respond strategically in the age of social media." @default.
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• W2007098612 date "2011-09-28" @default.
• W2007098612 modified "2023-09-27" @default.
• W2007098612 title "Social network sites and relationship marketing communications" @default.
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• W2007098612 doi "https://doi.org/10.1145/2181037.2181061" @default.
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