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- W2007150914 abstract "This study, analysing an entertainment-education drama's episodes and bulletin board messages about the episodes, explored the relationship between audience involvement and its antecedents. Episode topic and issue controversy were associated with parasocial interaction and reflection as well as behavioural responses (poll participation and message contribution). This study also found the possibility that entertainment-education interventions could be effectively executed by combining old media's entertainment and education function and cyber media's information and discussion forum providing function." @default.
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- W2007150914 title "Audience involvement and its antecedents: An analysis of the electronic bulletin board messages about an entertainment-education drama on divorce in Korea" @default.
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