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- W2007201175 abstract "The Internet provides a fundamentally different environment for international marketing and requires a different approach. Now it is unrealistic to apply the same marketing strategies without making some modifications to be appropriate to the electronic edge. This paper touches on the effect of international Internet marketing (IIM) on the marketing mix and explains the need for a new marketing paradigm. The aim is to determine some building blocks in the new marketing paradigm." @default.
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- W2007201175 date "2002-12-01" @default.
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- W2007201175 title "The Internet: new international marketing issues" @default.
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- W2007201175 doi "https://doi.org/10.1108/01409170210783278" @default.
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