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• W2007276361 abstract "The purpose of this study was to investigate how rotoscope animation affects cognitive and emotional processing of depression drug ads. A 2 (animation) × 2 (position of tone) × 4 (message) experiment was conducted. Participants (N = 100) viewed 4, 90-s messages. STRTs (secondary task reaction times) and self-report of emotional responses were collected. Participants also completed an audio recognition task following each message. Among the key findings from this study were that participants in the animated condition showed signs of cognitive withdrawal and descent into a defensive cascade reflective of increasingly fast STRTs and poor encoding of drug side effects." @default.
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• W2007276361 date "2015-01-02" @default.
• W2007276361 modified "2023-09-26" @default.
• W2007276361 title "The Uncanny Valley: The Effects of Rotoscope Animation on Motivational Processing of Depression Drug Messages" @default.
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• W2007276361 doi "https://doi.org/10.1080/08838151.2014.998227" @default.
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