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- W2007285835 abstract "Trust and trust beliefs (trustworthiness) are key to e-commerce success but depend, to a large extent, on culture. With e-commerce being an international phenomenon, understanding the cross-cultural aspects of trust creation is therefore arguably required although mostly ignored by current research which deals almost exclusively with the U.S. This exploratory study examines whether definitions of trust beliefs as conceptualized and verified in the U.S. apply in Israel which differs markedly in individualism, uncertainty avoidance, and power distance. The data, cross-validating the scale of trust and its antecedents in both cultures, generally support the proposition that trust beliefs apply across cultures, and may be a relatively unvarying aspect of e-commerce. However, as expected, the effects of predictability and familiarity on trust beliefs may differ across national cultures. Implications about the need to include national culture in the research on trust, in general, and in e-commerce in particular, are discussed." @default.
- W2007285835 created "2016-06-24" @default.
- W2007285835 creator A5018887381 @default.
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- W2007285835 date "2006-10-01" @default.
- W2007285835 modified "2023-10-05" @default.
- W2007285835 title "On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs" @default.
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- W2007285835 doi "https://doi.org/10.4018/jgim.2006100101" @default.
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