Matches in SemOpenAlex for { <https://semopenalex.org/work/W2007304592> ?p ?o ?g. }
Showing items 1 to 99 of
99
with 100 items per page.
- W2007304592 endingPage "370" @default.
- W2007304592 startingPage "366" @default.
- W2007304592 abstract "While the traditional English public house still represents the largest part of the market, its share is falling with the introduction of themed branded establishments. The UK’s pub retailers have over the past five years reacted to a developing society whereby attitudes towards leisure time, drinking, eating out, health and entertainment have changed. Through diversification, they have moved away from the traditional British public house towards branded outlets that are able to appeal to diverse consumer demands. The reasons for this diversification will be explored along with the brewers’ response. Within this process of diversification lies the matter of promotion and branding. The emphasis seems to be slowly moving away from the beer product of a particular brewer to a focus on the service providers’ corporate image, name and reputation. In cases such as Whitbread and Bass, companies are introducing a hierarchy of brands that revolve around five issues: physical evidence, service delivery, process, people, and quality. It is the customer’s perception of these five attributes that will determine establishments’ success. One such brand has been the Irish themed pub. This paper will critically analyse the reasons for the success of this Irish phenomenon with a link made between the nature of this particular “product” and customers’ perception of it." @default.
- W2007304592 created "2016-06-24" @default.
- W2007304592 creator A5022755704 @default.
- W2007304592 creator A5074236174 @default.
- W2007304592 date "2000-11-01" @default.
- W2007304592 modified "2023-10-05" @default.
- W2007304592 title "Branding in the UK public house sector: recent developments" @default.
- W2007304592 cites W1976388251 @default.
- W2007304592 cites W1984386310 @default.
- W2007304592 cites W1986337843 @default.
- W2007304592 cites W1986783792 @default.
- W2007304592 cites W1988154107 @default.
- W2007304592 cites W1993161021 @default.
- W2007304592 cites W1999138485 @default.
- W2007304592 cites W2034194585 @default.
- W2007304592 cites W2053720416 @default.
- W2007304592 cites W2072224876 @default.
- W2007304592 cites W2090583190 @default.
- W2007304592 cites W2120736825 @default.
- W2007304592 cites W2161421487 @default.
- W2007304592 cites W4243071985 @default.
- W2007304592 cites W4252846650 @default.
- W2007304592 doi "https://doi.org/10.1108/09596110010343567" @default.
- W2007304592 hasPublicationYear "2000" @default.
- W2007304592 type Work @default.
- W2007304592 sameAs 2007304592 @default.
- W2007304592 citedByCount "27" @default.
- W2007304592 countsByYear W20073045922012 @default.
- W2007304592 countsByYear W20073045922013 @default.
- W2007304592 countsByYear W20073045922015 @default.
- W2007304592 countsByYear W20073045922016 @default.
- W2007304592 countsByYear W20073045922017 @default.
- W2007304592 countsByYear W20073045922020 @default.
- W2007304592 countsByYear W20073045922021 @default.
- W2007304592 countsByYear W20073045922023 @default.
- W2007304592 crossrefType "journal-article" @default.
- W2007304592 hasAuthorship W2007304592A5022755704 @default.
- W2007304592 hasAuthorship W2007304592A5074236174 @default.
- W2007304592 hasConcept C107482638 @default.
- W2007304592 hasConcept C112698675 @default.
- W2007304592 hasConcept C138885662 @default.
- W2007304592 hasConcept C144024400 @default.
- W2007304592 hasConcept C144133560 @default.
- W2007304592 hasConcept C162853370 @default.
- W2007304592 hasConcept C17744445 @default.
- W2007304592 hasConcept C180916674 @default.
- W2007304592 hasConcept C18918823 @default.
- W2007304592 hasConcept C199539241 @default.
- W2007304592 hasConcept C2524010 @default.
- W2007304592 hasConcept C2780623531 @default.
- W2007304592 hasConcept C33923547 @default.
- W2007304592 hasConcept C36289849 @default.
- W2007304592 hasConcept C39549134 @default.
- W2007304592 hasConcept C41895202 @default.
- W2007304592 hasConcept C48798503 @default.
- W2007304592 hasConcept C512170562 @default.
- W2007304592 hasConcept C57375061 @default.
- W2007304592 hasConcept C90673727 @default.
- W2007304592 hasConceptScore W2007304592C107482638 @default.
- W2007304592 hasConceptScore W2007304592C112698675 @default.
- W2007304592 hasConceptScore W2007304592C138885662 @default.
- W2007304592 hasConceptScore W2007304592C144024400 @default.
- W2007304592 hasConceptScore W2007304592C144133560 @default.
- W2007304592 hasConceptScore W2007304592C162853370 @default.
- W2007304592 hasConceptScore W2007304592C17744445 @default.
- W2007304592 hasConceptScore W2007304592C180916674 @default.
- W2007304592 hasConceptScore W2007304592C18918823 @default.
- W2007304592 hasConceptScore W2007304592C199539241 @default.
- W2007304592 hasConceptScore W2007304592C2524010 @default.
- W2007304592 hasConceptScore W2007304592C2780623531 @default.
- W2007304592 hasConceptScore W2007304592C33923547 @default.
- W2007304592 hasConceptScore W2007304592C36289849 @default.
- W2007304592 hasConceptScore W2007304592C39549134 @default.
- W2007304592 hasConceptScore W2007304592C41895202 @default.
- W2007304592 hasConceptScore W2007304592C48798503 @default.
- W2007304592 hasConceptScore W2007304592C512170562 @default.
- W2007304592 hasConceptScore W2007304592C57375061 @default.
- W2007304592 hasConceptScore W2007304592C90673727 @default.
- W2007304592 hasIssue "6" @default.
- W2007304592 hasLocation W20073045921 @default.
- W2007304592 hasOpenAccess W2007304592 @default.
- W2007304592 hasPrimaryLocation W20073045921 @default.
- W2007304592 hasRelatedWork W1508540859 @default.
- W2007304592 hasRelatedWork W1568247129 @default.
- W2007304592 hasRelatedWork W1978715410 @default.
- W2007304592 hasRelatedWork W2174438959 @default.
- W2007304592 hasRelatedWork W2543545203 @default.
- W2007304592 hasRelatedWork W2726280388 @default.
- W2007304592 hasRelatedWork W2971474370 @default.
- W2007304592 hasRelatedWork W3015168376 @default.
- W2007304592 hasRelatedWork W4206062546 @default.
- W2007304592 hasRelatedWork W94385531 @default.
- W2007304592 hasVolume "12" @default.
- W2007304592 isParatext "false" @default.
- W2007304592 isRetracted "false" @default.
- W2007304592 magId "2007304592" @default.
- W2007304592 workType "article" @default.