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• W2007365334 abstract "Organised retailing in the form of malls is poised to develop exponentially in India. Malls are transforming the landscape of Indian retailing and consumers’ attitudes towards shopping. The upsurge of mall activity poses a question of how much malls are responsible for generating sales and consequently generating profits. The research was directed at retailers with stores in the malls and deciphering their opinions about what generates consumer traffic and profits in malls. The retailers’ selection of malls is driven by the business potential offered by malls. The research was conducted through primary research administered through a structured questionnaire. The findings demonstrate that an assortment of factors is responsible for mall traffic. These may be categorised under entertainment facilities, services, ambience and mall management." @default.
• W2007365334 created "2016-06-24" @default.
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• W2007365334 date "2010-05-01" @default.
• W2007365334 modified "2023-09-24" @default.
• W2007365334 title "Retailers in malls: Retailers’ preferences for store space in Indian malls" @default.
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• W2007365334 doi "https://doi.org/10.1057/rlp.2010.1" @default.
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